Reverse globalization for Spider-Man

Here’s a cute story from the Chicago Sun Times for people who worry about what localization and globalization have in common. Apparently Spider-Man is to be ‘localized’ to ‘India’ (under the name “Indian Spider-Man”), apparently the first comic book hero to undergo such treatment. Some are calling the process “reverse globalization”.

Andrew Joscelyne
European, a language technology industry watcher since Electric Word was first published, sometime journalist, consultant, market analyst and animateur of projects. Interested in technologies for augmenting human intellectual endeavour, multilingual méssage, the history of language machines, the future of translation, and the life of the digital mindset.


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