Going Native: Chinese Mobile UX

6 years ago - Ultan Ó Broin on December 7, 2014

Localization Culture, Personalization and Design

Apps, Baidu, China, Dan Grover, hamburger icon, localization, mobile, Mobile App, QR code, usability, user experience (UX), visual design, WeChat

Shout out for a great article by Dan Grover (@dangrover), writing about Chinese mobile app user interface trends.

Chinese Mobile App UI Trends. Image via Dan Grover.

Dan relocated from San Francisco to China, and used this move to document and share some great insights into Chinese user experience that are invaluable for localization too.

Check out the examples. I love the sections on how discovery is the new hamburger menu and how chat is a universal UI in its own right.

And you thought QR codes were dead?

In keeping with the inspiration for the article, it is now available in Chinese too: 中国移动应用设计趋势解读

Let’s see more articles like this!

Tags:Apps, Baidu, China, Dan Grover, hamburger icon, localization, mobile, Mobile App, QR code, usability, user experience (UX), visual design, WeChat

Ultan Ó Broin

+ posts

Ultan Ó Broin (@localization), is an independent UX consultant. With three decades of UX and L10n experience and outreach, he specializes in helping people ensure their global digital transformation makes sense culturally and also reflects how users behave locally.

Any views expressed are his own. Especially the ones you agree with.

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