Language

Are Five Languages Enough to Guarantee Global Success?

According to statistics from the UN, the countries of the G7 alone account for more than 46% of global gross domestic product and represent approximately 58% of global net wealth. Businesses looking for global success would do well, therefore, to start with conquering the business environments of the G7.

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Are You A Startup Sherpa Or A UX Rockstar? Don’t Believe A Word

Shopping Around For Sherpas Check out this superb article by linguist, lexicographer, columnist, and self-described “all-around word nut”  Ben Zimmer (@bgzimmer) in The Atlantic. Ben discusses the cultural misappropriation of words and how sherpas, ninjas, and gurus crop up everywhere: Why Do Supreme Court Nominees Have ‘Sherpas’? Ben argues that this kind of contrived lexical exoticism hides the complex cultural...

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Traditional versus Simplified Chinese

The word “Chinese” refers to a group of spoken languages which are as different to one another as French, Portuguese or Italian and to three distinct written languages: Traditional Chinese, Simplified Chinese and Classical Chinese. These written forms of Chinese are written and read by speakers of all of the different spoken Chinese languages.

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The Irish Language: A Cereal Troublemaker Hits the Gaeltacht

I joined my son (aged 13) for breakfast and asked him if he knew the Irish for "cereal". Officially, the term would be "gránach bricfeasta" or similar, but he simply said, "calóga" (which basically means "flakes"). But I immediately thought he said "Cellógga", my Dublin urban Irish ear already tuned into expecting to hear brand names and slang as terminology.

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Vive La French Tech! Chatbots, French Style

Conversational UI, that natural interaction between human and technology, is a hot topic worldwide, and the localization requirements for creating a great contextual natural user experience are fascinating and challenging, none more so than in the case of chatbots.

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Reaching a global audience to maximize your startup’s potential

The pace of globalization is quickening. Startups today have a wider audience at their fingertips than ever before. Technology can help with this, and the next issue of MultiLingual, on startups, will cover this when it goes live in a few days.

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