Tag: Bruno Herrmann

GTE Localize Launches LocReset Episode 1: Cutting Through AI Hype in Localization

The new podcast series aims to offer Localization leaders along with Marketing, Product and Content professionals with practical and applicable know-how insights into the industry by exploring what actually works - and what doesn't.

The Presentation of Novelty for the Common Good

I celebrate when someone comes up with something new for the common good, and I always stress the importance of clear definitions so that everyone involved receives exactly the same message. In terms of new concepts that may replace or add value to the old ones, once brought to the public eye, localizing the content is a must, especially if such novelty aims at changes that would affect an industry to a global scale. And nothing is more global than the language industry.