Bruno Herrmann

The Presentation of Novelty for the Common Good

I celebrate when someone comes up with something new for the common good, and I always stress the importance of clear definitions so that everyone involved receives exactly the same message. In terms of new concepts that may replace or add value to the old ones, once brought to the public eye, localizing the content is a must, especially if such novelty aims at changes that would affect an industry to a global scale. And nothing is more global than the language industry.