GTE Localize, a global localization service provider, announced the production of the inaugural episode of LocReset, the company’s new flagship thought‑leadership podcast series dedicated to cutting through AI hype and reframing localization as a measurable growth engine. Designed for localization leaders, product teams, and global‑market strategists, LocReset explores what’s actually working in AI‑enabled workflows — and what isn’t.

To build anticipation, GTE Localize will release short “LocBites” snippets throughout the month of February, offering listeners early insights from the first episode. The full 50–60 minute episode will debut March 10, 2026 @ 4:00 pm CET | 10:00 am EST.

Episode highlights

Hosted by Matt Grotenstein, VP of North America at GTE Localize, the premiere episode — “From AI Hype to Outcomes: Implementing AI in Production Workflows and Measuring Real Results” — brings together three respected industry voices:

• Kevin O’Donnell, GTM Advisor and former VP of International Growth at Microsoft and Dropbox
• Bruno Herrmann, Global Content Operations Leader
• Jackie Landry, Product Owner, Localization at Mastercam

Across the episode, the panel examines:

• What “production‑grade” AI stacks actually look like.
• How teams can implement AI responsibly with strong data governance.
• Where ROI is real — and where expectations need recalibration.
• How to scale from single‑market localization to global programs without sacrificing quality.

Manifesto

“LocReset seeks to demystify AI trends in localization – what works vs. what doesn’t – and vindicate localization as a global growth engine rather than a cost center. We help cut through the hype and refocus on measurable outcomes.” 

About LocReset

LocReset Podcast is GTE Localize’s flagship thought leadership series, hosted by its VP of North America and industry veteran Matt Grotenstein. LocReset seeks to demystify AI trends in localization – what works vs what doesn’t – and vindicates localization as a global growth engine rather than a cost center.

The series is driven by GTE Localize and its speakers’ insights accumulated over decades of experience in Localization operations and technology. It aims to offer Localization leaders along with Marketing, Product and Content professionals with practical and applicable know-how insights into the industry.

For more information or to watch Episode 1, visit LocReset.com or follow us on LinkedIn at https://tinyurl.com/locresetgroup. 

About GTE Localize

Founded in 2017, GTE Localize is a global localization provider headquartered in Hanoi and backed by international offices in the US, Singapore, and the UK. Its ISO certifications and proprietary quality playbook help enterprises modernize multilingual workflows with human-AI hybrid solutions. Its mission is to help global businesses, international organizations, and government agencies with multilingual communication, tailoring its services to match client needs worldwide.