Tag: business
The State of Game Localization in 2026
As the games industry continues to grasp for stability after the post-COVID downturn, localization specialists find themselves adjusting with the market dynamics. What does it take to be resilient in this new terrain?
When One Tool Does Everything, What Happens to Everyone Else?
Generalist AI models are absorbing specialized technologies, reducing products like language tech to mere features. To survive, specialized companies must pursue a combination of meaningful quality advantages, deep niche applications, and careful diversification.
Why AI Adoption Stalls in Multilingual Content Workflows
The author discusses the "pilot-to-production gap" in adopting artificial intelligence (AI) to support multilingual content. Scaling AI requires integrating it into existing translation infrastructure, maintaining human oversight, and consistently applying terminology and translation memory to ensure quality and trust.
How Human-AI Collaboration Will Define the Future of Multilingual Events
Andrey Schukin offers a technical deep dive into why current LLM architectures aren't a "silver bullet" for live speech and how a hybrid framework can actually expand the market for interpretation services rather than cannibalize it.
From Service Providers to Technology Innovators
The traditional service-oriented model of language service providers (LSPs) is becoming outdated as clients increasingly expect sophisticated technological ecosystems, including machine translation and analytics platforms. To thrive in the age of artificial intelligence (AI), LSPs need to redefine themselves as technology companies rather than just service providers.
Global10x Announces Sixth Cohort of Strategic Localization Course on Maven
Global10x announces its sixth Strategic Localization course, designed to help localization leaders and marketers drive global growth strategies.
Why AI-Generated Audiobooks Are the Fast Food of Literature
The author argues that AI voices, in no matter the language, are sorry substitutes for humans when it comes to narrating audiobooks — asserting that they pose a threat to the future of literature.
The Language of Story
Global brand storytelling lies at the intersection of linguistics, cultural anthropology, and marketing strategy. Success requires more than just good translation; it demands a deep understanding of how languages shape perception and how stories resonate across cultural boundaries.
Centific Secures $60M Series A to Scale Global AI Data Operations
Centific secures $60M in Serie A funding to expand its AI data operations across Asia, with support from Granite Asia and Jenny Lee.