Tag: China

Localization and Mobile in Asia

It’s happened: the most populous country in the world has almost reached peak smartphone saturation among internet users. 788 million people are mobile users, a whopping 98 percent of the country’s total user base,” Statista notes. This “illustrates just how efficient China has proven at rolling out network coverage as well as how mobile technology has become an indispensable facet of everyday life in the country.”

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West meets East: Personalizing for Asia

One size does not fit all. In this day and age, highly divergent markets have prevented companies from adhering to one fixed formula. When setting out to conquer a new business environment, companies must reengineer their structure and align their business models to local market imperatives in order to remain relevant to end consumers. As...

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Building professional relationships in Asia

It is true that the Northeast Asian countries, particularly Korea, China and Japan, share a lot in common. In fact, it could be argued that when it comes to business culture, Asian cultures in general have higher degree of similarity between one another than countries in the West. However, as a business person in Korea who...

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Going Native: Chinese Mobile UX

Shout out for a great article by Dan Grover (@dangrover), writing about Chinese mobile app user interface trends. Dan relocated from San Francisco to China, and used this move to document and share some great insights into Chinese user experience that are invaluable for localization too. Check out the examples. I love the sections on how discovery is...

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Number Isn't Up for Global Website ASCII URLs

Nice piece on NPR (U.S. National Public Radio) called Chinese Find Number URLs Easier Than Letters.  The piece has some interesting examples  from China about using numbers as homophones for well-known  Mandarin phrases because of lack of browser support. For example, McDonald’s China website address isn’t www.mcdonalds.cn, it’s actually www.4008-517-517.cn. “5-1-7” in Mandarin means something along...

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Google Glass Exploration: A Global Heads Up

If you’re a fan of the cultural dimensions of information and communications technology and also into wearables, then you might like to play at being a Geert Hofstede or Edward T. Hall over the Holidays. Read and analyze the blog “Heads Up on Displays: Exploring Google Glass Globally” to satisfy your inner academic. You may even come...

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