Tag: Context

Smartling: Developing the Cloud Translation Experience

After meself and himself of Smartling met at the Websummit, I wanted to look at a forthcoming Smartling self-service offering suitable for software developers. When Jack Welde (@jwelde) (i.e., himself) gave me the nod, I got to it, taking the opportunity to reflect on the developer experience and enterprise translation, generally. Offering translation “as a...

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The Localizer's Best Friend: t()

I’m always on the lookout for software development solutions that are smart, disruptive, novel, and that challenge assumptions to solve a business problem. I recently attended an SF Globalization meetup event in San Francisco hosted by Airbnb. There, I saw localization (and UX) convention stood on its head by something anyone working in developer relations...

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DARE to be HyperLocal: Context and Language at the Mall

I love this piece about regional language preferences from the San Francisco Chronicle blog, “Which Words Are Special to Californian?”. It offers us a look at the Harvard University Press Dictionary of American Regional English (DARE), described as “…an Urban Dictionary you can share with your parents and co-workers without fear of being disowned or...

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Contextualizing Localization in the Time of Austerity 2013

I spoke at Localization World in London last week on the subject of Context of Use in User Experience and Use of Context in Localization. There are great synergies between the two  areas and given UX trends it’s clear that context is what makes for a great user experience and for a great translation too....

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