Tag: Culturalization
Culturalization in Video Game Localization: Beyond Translation
Adapting game elements like character design, storylines, and themes to fit cultural norms can significantly increase engagement. The authors detail the Tiny Minies app’s local culturalization strategies for the Middle East and North Africa region, a fast-growing gaming market with a substantial Arabic-speaking population.
Allegorical Distance and Its Impact on World-Building
“Allegorical distance” is the amount of effort required for a player to perceive the real-world inspiration behind an allegory in a game. Kate Edwards urges game developers to intentionally determine the distance that best serves their narrative and players.
Culturalization: A Translator’s Ally in the Gaming World
Culturalization is about tailoring the entire gaming experience to a new market. It’s a comprehensive approach to localization that respects and embraces the cultural differences of players around the globe.
Kate Edwards
With products, entertainment, and services reaching more customers and audiences around the world each year, lives are becoming just a little more similar. People half a world away may be consuming the same movies, games, books, music, and more — albeit with a few key differences.
Seven steps to prepare a mobile game for localization
According to App Annie’s “The State of Mobile” report, in 2018 games accounted for 74% of consumer spend in app stores. Games are huge, which is why MultiLingual's latest issue, which just went live, focuses on the topic.
What Localization Can Learn From Dolphins in Asia
Quite a lot actually! In this case, it's not Flipper you need to chatter with, but read the great user experience-driven article featuring Dolphin...