Culturalization

Culturalization: A Translator’s Ally in the Gaming World

Culturalization is about tailoring the entire gaming experience to a new market. It’s a comprehensive approach to localization that respects and embraces the cultural differences of players around the globe.

Kate Edwards

With products, entertainment, and services reaching more customers and audiences around the world each year, lives are becoming just a little more similar. People half a world away may be consuming the same movies, games, books, music, and more — albeit with a few key differences.

Seven steps to prepare a mobile game for localization

According to App Annie’s “The State of Mobile” report, in 2018 games accounted for 74% of consumer spend in app stores. Games are huge, which is why MultiLingual's latest issue, which just went live, focuses on the topic.

What Localization Can Learn From Dolphins in Asia

Quite a lot actually! In this case, it's not  Flipper you need to chatter with, but read the great user experience-driven article featuring Dolphin...