Erji Wang

Putting Globalization Strategy Into Practice

After reading the Globalization Strategy Playbook, Inés Rubio San Martín and Satoko Yuda were inspired to utilize data analytics to refine their company’s globalization strategy. Now a year into the project, they share their progress and the successes and challenges they’ve faced along the way.

Centific and VMware

Centific and VMware are two tech giants using GenAI to revolutionize the way businesses connect with audiences around the world. This 14-year partnership — rooted in a shared commitment to ongoing innovation, cost-effectiveness, and continuous quality improvement — has resulted in a nearly unmatched capability to research the potential for AI to transform the localization industry.