Tag: gaming
How Game Studios Can Ride the AI Wave in Localization
To successfully integrate AI in game localization, studios must first fix fundamental workflow issues. The WAVE framework (Workflow, Augmented context, Validation, Expansion) guides this maturity, ensuring that AI doesn’t merely speed up existing chaos.
The State of Game Localization in 2026
As the games industry continues to grasp for stability after the post-COVID downturn, localization specialists find themselves adjusting with the market dynamics. What does it take to be resilient in this new terrain?
Unlocking a Global Audience
Leaders at Keywords Studios — a creative and technical solutions provider for the gaming and entertainment industries — discuss the company’s journey and future. Bertrand Bodson and Romina Franceschina highlight their integrated approach, growth via strategic M&As, and commitment to game localization as a multicultural content service.
June 2026
In this issue, we speak with leaders at Keywords Studios, Bertrand Bodson and Romina Franceschina, who discuss their integrated approach, growth via strategic mergers and acquisitions, and commitment to game localization as a multicultural content service.
Stick-Joy and Joysticks
The author shares his impressions on how games travel across language and culture, drawing comparisons among make-believe games, board games, and video games. He asserts that game localization is not duplication, but rather a strategic reenactment and even a form of diplomacy.
Localization in the Gaming Industry
Women leaders in the gaming industry's localization field from diverse backgrounds share their professional journey, current role, what they love about the gaming industry, and more.
Get Ready: Game Quality Forum Returns to Lisbon on 24–26 June
Join QA, Localization, Community and Support experts at Game Quality Forum Lisbon 2025 (24–26 June) to explore AI-driven innovations, inclusive gaming and industry best practices.
Top gaming brands are growing through localization, according to new report
BLEND today released a new report outlining how localization is impacting global gaming industry growth in 2023.
Streaming on Twitch in a Minority Language
About 99% of the internet’s content is written in just 30 languages — and more than half of that content is written in English....