Tag: Global marketing
Why the Future of Global Marketing Is InContent
Global marketing success depends on adapting a brand into new markets, not adapting content assets between languages. InContent Marketing aims to design content systems that make a brand resonate in different markets in their corresponding languages.
Brand Global, Adapt Local
For localization professionals, this book is a useful resource for helping cross-functional teams grasp the nuances that matter. For marketers, it is an invitation to look beyond headquarters-centric playbooks and listen more closely to what the world is saying.
Monaco Launches Revamped Multilingual Platform for Global Travel Trade
Monaco’s tourism authority unveils a new multilingual travel platform to better equip advisors and partners with modern tools and content.
Samsung Supports South Korean Small Businesses With Multilingual Brand Videos
Samsung and Arirang TV are helping South Korean small businesses reach global buyers through multilingual brand videos tailored for international markets.
Native Experience Marketing
Mark Saba’s Native Experience Marketing offers a refreshing approach to global marketing — one centered around the idea of authenticity. Saba’s framework provides a roadmap for marketers who are ready to leave behind outdated models and embrace a more inclusive way of communicating with the world.