Tag: international business
Brand Global, Adapt Local
For localization professionals, this book is a useful resource for helping cross-functional teams grasp the nuances that matter. For marketers, it is an invitation to look beyond headquarters-centric playbooks and listen more closely to what the world is saying.
Real-world AI-driven Applications are Signaling a New Frontier in MT
At GlobalSaké’s Q3 Interactive Virtual Event this past September, innovative localization teams from companies like BLEND and Subway — yes, the sandwich company — shared how they incorporate artificial intelligence into their localization workflows. Here, Stefan Huyghe recaps some of the technology and perspectives that folks shared at the event.
Where to do Business Online — from now to 2025
The revamped T-Index platform offers a tool that reveals the languages and countries with the greatest potential across 200 different product categories.
Is English losing...