Tag: marketing strategy
Why Differentiation Is So Hard
Language service providers often use the same tone of voice, describe their similar services in the same way, and list the same differentiators. Densmer and Moore share their tips on how to stand out amongst the competition by highlighting your company’s mission, personality, and points of difference.
Five advantages of using marketing localization for your business
Marketers are often plagued with a dilemma when reaching out to a new market: to standardize or to localize? There are disadvantages and advantages on both sides, but when reaching out to a new market, it’s actually more advantageous for marketers to choose localization.
Five ways to localize your email marketing strategy
Email marketing can be extremely effective; you just need to plan your strategy before implementing it. By localizing your emails, you’re much more likely to to deliver messages your customers will actually read.