Tag: Nimdzi


BIG Acquires ISI Language Solutions

Language Industry News and Events, Mergers and Acquisitions, Translation

ISI Language Solutions will offer BIG specialization in healthcare and insurance translation and localization solutions.

In an already-busy season for acquisitions, Atlanta-based BIG Language Solutions (BIG) has announced the acquisition of healthcare and insurance specialist ISI Language Solutions, a provider of industry specific language access and localization solutions, for an undisclosed sum. ISI Language Solutions provides services like translation and localization, onsite interpreting, over-the-phone interpreting, video remote interpreting, alternative formats (large print, Braille, audio), multimedia localization, and linguistic quality assurance technologies.

Advised by Nimdzi in the acquisition, ISI had been listed on the Nimdzi Top 100 largest language service providers in the world several years in a row. Nimdzi Insights M&A advisor Jonathan Otis said, “Nimdzi has enjoyed working with ISI on many projects over the years, culminating with this successful transaction. We think ISI fits well with BIG and will thrive with the additional resources now available.”

BIG was founded by CEO Jeff Brink in partnership with MSouth Equity Partners, an Atlanta-based private equity firm, in order to assemble a portfolio of high-performing and complementary language service providers, of which ProTranslating was the first. Brink heard about ISI via boutique advisory firm JSquare Conseil, which advised on Acolad’s Telelingua and HL Trad deals.

The acquisition fits well with BIG’s regulated-industry growth strategy, which involves investing in technology and growth, according to Brink.

ISI was founded in 1982 by George Rimalower — the son of Holocaust survivors who fled Nazi Germany. ISI owners Emilie Villeneuve and Michael Bearden were long-term employees for ISI before purchasing it from Rimalower in 2012. Villeneuve, who began as an assistant, stepped into the role of CEO at the time, while Bearden, who started as a project manager, became president.

As part of BIG’s acquisition of ISI, around 70 ISI employees will join the BIG and ProTranslating organizations. In the COVID-19 environment, nearly all of the due diligence and advising were conducted remotely, via video conferencing and daily calls — and in the end, the remote work paid off.

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Project Underwear Q&A in Upcoming Webinar

Localization Strategy

How do people engage with and consume content online? Featured next week as a guest in a Lingoport webinar on language’s impact on online behavior, Nimdzi co-founder Tucker Johnson plans to discuss this and other questions with Lingoport CEO Adam Asnes. The material comes in large part from Nimdzi’s Project Underwear, which attempts to answer how people act if given the choice between English and their native language, and if they would they consume more if there were more content in their native language.

Project Underwear was created as part of Nimdzi co-founder Renato Beninatto’s idea that consuming content and making buying decisions can be profoundly intimate activities. Accordingly, considering how a brand interacts with someone in their underwear — or as Beninatto calls it, the Underwear Effect — creators of content and products might discover more effective methods of drawing in a larger consumer base.

More specifically, Project Underwear considers how the intimacy of one’s mother tongue can impact one’s decisions to engage with products. Whether communicating with users by email or other methods, the prospects of localizing outreach have broad implications.

With end-user surveys with 25 questions translated into 66 languages in more than 70 countries, Nimdzi understood from the beginning of Project Underwear that localizing language would be key not only to obtaining results without biases, but also to put into practice the foundational philosophy — to reach users in their native tongue.

Obtaining a notable sample size of more than 9,000 individual replies, Project Underwear will utilize data on each respondent’s language, gender, age, and primary occupation, that “allow for further segmentation of user preferences” to determine macro-trends occurring in shopping habits and buyer language preferences.

The host of the webinar is Lingoport, a company that provides internationalization products and services that help companies build localized software. The event will take place next Tuesday, July 28, at 9 am PST.

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Journalist at MultiLingual Magazine | + posts

Jonathan Pyner is a poet, freelance writer, and translator. He has worked as an educator for nearly a decade in the US and Taiwan, and he recently completed a master’s of fine arts in creative writing.

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