Tag: Nintendo
Localization a key part of gaming industry’s recent, future growth
In an analysis of the 50 most widely frequented gaming websites (as ranked by Similar Web), BLEND found that nearly half offer a multilingual experience, with 48% supporting four or more languages.
Mario Bros Anniversary, Nintendo Localization Stumbles
Nintendo is celebrating the 35th anniversary of Super Mario Bros this year, but the game that centers around two fictional Italian plumbers may have...
Paper Mario’s Controversial Translation
Nintendo’s Paper Mario video game localization team has sparked a dispute about how it translated sensitive language from Japanese to Traditional Chinese.
Even without the...
Localization: Culture and Context Cuts Both Ways
We often make the mistake of assuming that all source material intended for localization for a target country or region is in English and...
