Tag: Nintendo

Mario Bros Anniversary, Nintendo Localization Stumbles

Nintendo is celebrating the 35th anniversary of Super Mario Bros this year, but the game that centers around two fictional Italian plumbers may have...

Paper Mario’s Controversial Translation

Nintendo’s Paper Mario video game localization team has sparked a dispute about how it translated sensitive language from Japanese to Traditional Chinese. Even without the...

Localization: Culture and Context Cuts Both Ways

We often make the mistake of assuming that all source material intended for localization for a target country or region is in English and...