Tag: transcreation

Nine multilingual SEO mistakes and how to avoid them

Building an international and multilingual presence online isn’t the easiest thing to do, and there are plenty of ways to mess up. That’s why it’s worth reviewing these nine common multilingual SEO errors that can trip up any company looking to expand abroad.

Are You A Startup Sherpa Or A UX Rockstar? Don’t Believe...

Shopping Around For Sherpas Check out this superb article by linguist, lexicographer, columnist, and self-described "all-around word nut"  Ben Zimmer (@bgzimmer) in The Atlantic. Ben discusses the cultural...

The power of positive language

What if there was an easy trick to be more persuasive and more positive, just by changing your mindset and the way you phrase sentences? English speakers have the option to voice both a positive statement and a negative statement that convey the same meaning. For instance, “come to the restaurant on time” and “do not come to the restaurant late” both deliver similar messages; however, the connotation behind the former is much less negative.

Transcreation: Critical for global success

When Puma created a campaign modeling the United Arab Emirates national flag, the negative reaction ran so deep the company pulled the entire line...

Blue, Gorm, Elektrisches Blau: David Bowie in Irish and Transcreation

Táimid ann sa mhóimint dhraíochtach seo Sin é an stuif as a bhfitear brionglóidí  . . .  * I'm mega-fan of the music of the late...

The Art of Global Brand Localization: Ain't No McJob*

The McDonalds McMór (mór means big or great in Gaeilge ) burger's introduction in Ireland has fallen foul of the local Food Safety Authority. It just wasn't artisan enough for...