transcreation
Artificial Intelligence
Five AI Advancements Shaping the Language Industry in 2024
Discover how neural machine translation, speech technologies, dubbing, chatbots, and transcreation are shaping the language industry — enhancing efficiency while maintaining the importance of human expertise.
Perspectives
The Language Industry Needs Imagineers
With endless possibilities, a prescriptive approach to translating creative content can be counterproductive and can diminish the prospects for global connectivity. We need recreation, not replication.
Business
Top-10 details to include in the ideal transcreation brief
As businesses become more globally aware, the world of transcreation continues to blossom. To successfully reach an audience abroad, a message often needs more than just translation, it needs to be geo-adapted to the target audience while maintaining its original intent, style, tone, and context.
Localization
Nine multilingual SEO mistakes and how to avoid them
Building an international and multilingual presence online isn’t the easiest thing to do, and there are plenty of ways to mess up. That’s why it’s worth reviewing these nine common multilingual SEO errors that can trip up any company looking to expand abroad.
Business
Are You A Startup Sherpa Or A UX Rockstar? Don’t Believe A Word
Shopping Around For Sherpas
Check out this superb article by linguist, lexicographer, columnist, and self-described "all-around word nut" Ben Zimmer (@bgzimmer) in The Atlantic. Ben discusses the cultural...
Business
The power of positive language
What if there was an easy trick to be more persuasive and more positive, just by changing your mindset and the way you phrase sentences?
English speakers have the option to voice both a positive statement and a negative statement that convey the same meaning. For instance, “come to the restaurant on time” and “do not come to the restaurant late” both deliver similar messages; however, the connotation behind the former is much less negative.
Localization
Transcreation: Critical for global success
When Puma created a campaign modeling the United Arab Emirates national flag, the negative reaction ran so deep the company pulled the entire line...
Culture
Blue, Gorm, Elektrisches Blau: David Bowie in Irish and Transcreation
Táimid ann sa mhóimint dhraíochtach seo
Sin é an stuif as a bhfitear brionglóidí . . . *
I'm mega-fan of the music of the late...
Business
The Art of Global Brand Localization: Ain't No McJob*
The McDonalds McMór (mór means big or great in Gaeilge ) burger's introduction in Ireland has fallen foul of the local Food Safety Authority. It just wasn't artisan enough for...
