Tag: video games
Reframing Quality in Video Game Localization
With the advent of AI, video game localization quality must shift beyond linguistic accuracy to player experience and business impact. The author offers a framework for thinking about quality, focusing on content performance (engagement, retention) and connecting operational metrics to business outcomes.
What’s in a Cover?
Successful localization of cover art requires understanding cultural differences to attract local players. In this article, the author analyzes different regions’ cover art for two games, The Legend of Zelda: Breath of the Wild and Carmageddon.
Localization in the Gaming Industry
Women leaders in the gaming industry's localization field from diverse backgrounds share their professional journey, current role, what they love about the gaming industry, and more.
Crafting Fictional Languages for Immersive Game Worlds
Video game developers create fictional languages to enhance world-building, immerse players, and foster communities. Tamara Tirják, head of localization at Frontier Developments, discusses considerations when developing these languages, focusing on the Planco language from Planet Coaster and Planet Zoo.
What the “Game of the Year” Award Means for Localization Trends in 2025
This article examines the globalization strategies and translator crediting practices of last year's award nominees, including the winner: Astro Bot by Team Asobi.
The State of AI in Game Localization
The integration of AI into video and computer game localization is transforming how developers approach their work and how players experience gaming. Mimi Moore explains AI’s impact on inclusivity, indie developers, real-time localization, and game quality across languages and cultures.
Allegorical Distance and Its Impact on World-Building
“Allegorical distance” is the amount of effort required for a player to perceive the real-world inspiration behind an allegory in a game. Kate Edwards urges game developers to intentionally determine the distance that best serves their narrative and players.
Translator and Tester Simone Toccacieli Predicts an AI Revolution in Gaming
This month, we're featuring Simone Toccacieli, whose background in video game quality assurance gives him a unique perspective on the translation industry. Here, he shares how technology has changed his job for the better.
Video game industry meets booming demand for localization in Southeast Asia
Over the last decade, we have seen localization for video games continuously expand into new regions, and most recently there has been a significant increase in demand for localization and testing for Southeast Asia (SEA) regions.