VOX Group, the travel-tech pioneer with nearly 25 years of innovation in guiding solutions, will unveil VOX AURA, the world’s first AI-powered simultaneous translation device for group guiding, at WTM London 2025 on November 4th. With VOX AURA, groups of any size can listen to their guide in their own language, without smartphones, apps or roaming charges all in real time, faster than a live interpreter.

VOX AURA brings AI-powered live translation to over 50 languages, transforming tours, events and attractions with simplicity, and reliability. It’s the most effortless way to break language barriers and make every guest feel part of the story. AURA works across the VOX ecosystem, providing simultaneous live translation that connects directly with VOX devices, delivering the right story to every guest, every time.

“When I launched our first VOX radio systems, we set out to make guides’ commentary clearer and more inclusive. As we approach our 25th year, VOX AURA shows how far that vision has come – a defining step forward in travel technology. It’s the world’s first AI-powered multilingual device for groups, fully integrated with VOX tour guide systems. Operators can now deliver guided experiences without phones, apps or roaming charges. It opens new opportunities for operational efficiencies and new source markets. We’re raising the bar for guided travel,” says VOX Founder, Elio Epifani.

“Small and lightweight, simple and ready to use, VOX AURA goes beyond standard voice translation tools by understanding speech in context before translating. Powered by our VOX-developed AI algorithm, it identifies and retains names, historical details and local references in real time, producing smooth, natural translations in over 50 languages. With clear, high-quality audio streamed directly to VOX radio devices, it’s the closest thing to having a live interpreter,” commented Fabio Primerano, CEO of VOX Group.

This launch underscores VOX’s position as a global market leader, backed by an operational footprint that spans 150+ countries and a network of more than 5,600 industry partners. With established offices and on-the-ground teams worldwide, VOX supports a broad range of partners, from DMCs, ground handlers, and shore-excursion specialists to tour operators, cultural institutions, and DMOs. With AURA, VOX sets a new benchmark, bringing real-time multilingual capability to its global partner network.

Meet the Vox team at WTM: Stand N8-428. Journalists and operators are invited to discuss VOX AURA, with Alka Carter-Manning (CCO).