Back to School Time! Here's Some Reading…

With a timely release for the oncoming academic year and conference season (though you can enjoy it regardless of whether you’re an MBA student or not) me old mate from Silicon Valley, Dr. E. S. Wibbeke (whom some of you might remember as the Eileen from Web of Culture) has just published a timely new book called Global Business Leadership.

The book is now available from, and like all the best it has an accompanying web site:

No less a culture expert than Geert Hofstede says about the book:

One of the pernicious problems of globalization is that leadership exists only in the eyes of the followers – and followers are always local. Dr. Wibbeke undertakes the immensely important task of preparing American businesspersons for their culture shocks in trying to lead abroad.

It’s brilliant to see yet another person you know in the industry striking out like this, doing what they love with such passion, and then seeing their efforts come to fruition in material form. I’m looking forward to reading this (I’d better since I took part in the research survey).

An inspiration to us all, I must get around to writing my own book shortly (ahem).

Ultan Ó Broin
Ultan Ó Broin (@localization), is an independent UX consultant. With three decades of UX and L10n experience and outreach, he specializes in helping people ensure their global digital transformation makes sense culturally and also reflects how users behave locally. Any views expressed are his own. Especially the ones you agree with.


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