Bank of Ireland Should Meet Usability & Localization Requirements Together

I connected to my Bank of Ireland site today, and spent 30 seconds trying to login.

Why? Because the order of options on the left has changed to accommodate the introduction of localized training and options for Chinese and Polish users. I was used to Login being the first menu option. Nothing wrong with providing localized content, but couldn’t they have accommodated both needs by leaving Login at the top of the menu or repeating it on the toolbar? The degradation of usability of course is going to impact usage of the uptake of the site’s service in every language, so how BoI can isolate one impact from another beats me.

Incidentally, where is the Irish language option?

Ultan Ó Broin
Ultan Ó Broin (@localization), is an independent UX consultant. With three decades of UX and L10n experience and outreach, he specializes in helping people ensure their global digital transformation makes sense culturally and also reflects how users behave locally. Any views expressed are his own. Especially the ones you agree with.


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