Eight tips to become the ideal translator
Professional translators are facing increasing competition, from each other and from emerging technology that threatens to replace them. Forging long-lasting and financially beneficial relationships with localization project managers and language services providers is key to survival. Becoming the ideal translator is possible with greater communication, attention to detail, professionalism, and being proactive.
The selling point of being a responsible LSP
Human Rights Day is observed every year on December 10. It’s a commemoration of the day on which, in 1948, the United Nations General...
Catch the Pidgin at the BBC: Digital Flight of Fancy?
So what is pidgin, exactly? The BBC describe it as "a mix of English and local languages enabling people who do not share a common language to communicate".
How to rank well in French SEO
SEMRush completed a study of Google’s ranking factors in September 2017 and found that factors like the time visitors spend on your site and the number of pages they view are now more important than factors such as how often you include a specific keyword on the page. This reinforces the importance of creating a user-friendly website with a responsive design that considers human factors first.
The power of positive language
What if there was an easy trick to be more persuasive and more positive, just by changing your mindset and the way you phrase sentences?
English speakers have the option to voice both a positive statement and a negative statement that convey the same meaning. For instance, “come to the restaurant on time” and “do not come to the restaurant late” both deliver similar messages; however, the connotation behind the former is much less negative.
Google, gender and money
Google is scrambling to distance itself from a ten-page memo currently circulating around the internet and written by an employee. A male, self-described "classical...
Why people are ignoring your marketing, and what you can do about it
Do you feel like you put hours into your marketing efforts, but get very little return? Does the sight of marketing tasks on your...
The perfume of bad translation
A couple of days ago, I was flying between Biarritz and Paris on an Easy Jet flight and picked up their onboard duty-free catalogue...
The calculus of translation
I recently saw a beautiful book about Mercedes. It's all pure, glossy prestige — 400 richly illustrated pages in German, English and French. But there's a catch...