Careful globalization navigation
Besides effectively reaching your target audience when successfully localizing your content, what legal, licensing and political conflicts may be triggered? Consider timing, the human element and investigate country-specific regulations around use of language when going global.
Localization Basics
So you want to expand into new markets. Or maybe you want to know what translation mistakes your company should avoid. Possibly, you’re just...
Solutions for the top three localization challenges
Rob Vandenberg explores three basic localization challenges and how cloud-based TMS (Translation Management Systems) may help increase efficiency in corporate translation/Localization management.
Requesting test translations
So you’re looking to purchase translations and onboard a new language service provider (LSP). Why not simply request a test translation from several suppliers...
Travel, tourism, Cuba and the New Year
In 2017 we have a host of new localization subjects to explore. One is travel and tourism. I’ve traveled all over, but after spending...
Trust in the time of translation
Those of us in the language services business can easily forget that our job depends on solving a client’s problems. And who can blame...
Transcreation: Critical for global success
When Puma created a campaign modeling the United Arab Emirates national flag, the negative reaction ran so deep the company pulled the entire line...
Things Are Looking Black For Boring Fridays Worldwide
"Sir, – Does Ireland have to still mimic everything the Americans do? We now have tiresome “Black Friday” retail promotions everywhere in Ireland."
A letter...
Making the most of machine translation
Machine translation (MT) is ever-present in the translation industry. The technology is being used to shorten project timelines for language service providers (LSPs) and reduce...