West meets East: Personalizing for Asia

One size does not fit all. In this day and age, highly divergent markets have prevented companies from adhering to one fixed formula. When...

Bridget Jones’s Burkini: Emojis and Digital Diversity

Emojis have been called the world's fastest growing language. Unsurprisingly, how societal diversity is represented by emojis is to the fore. Icons for gender, ethnicity, race, sexual orientation,...

User Experience Takeaways: Still Hungry for Localization Change

Readers of MultiLingual magazine will know about the “Takeaway” section towards the back of the publication. It’s a kind of bully pulpit-meets-12 Step meeting...

My First LocWorld

I was born in the eighties in the Netherlands, but Tegel International Airport, Berlin, gives me a sense of what the seventies may have...

How Well Do You Know Your Local User? Take A Walk...

How well do you know the local market? What assumptions do you operate on? Well, take a look at this post "Design Time @...

Going Native: Chinese Mobile UX

Shout out for a great article by Dan Grover (@dangrover), writing about Chinese mobile app user interface trends. Dan relocated from San Francisco to China,...

Sport and Localization: I'll Run With That

I've just completed the Florence Marathon 2014, or La Maratona Di Firenze, if you prefer. A fairly respectable time for my little legs. It's...

Über? An Unterwhelming Understanding of Local Markets?

Uber has been banned in Berlin. Perhaps the offering should have used an umlaut (Über) to get across the idea of a superior user experience to...

Number Isn't Up for Global Website ASCII URLs

Nice piece on NPR (U.S. National Public Radio) called Chinese Find Number URLs Easier Than Letters.  The piece has some interesting examples  from China about...