ELIA is pleased to announce that registration is now open for ELIA Focus on Executives 2026, taking place on 14-15 May, 2026, in the historic city of Chania, Crete, and marking the 10th edition of this premium executive forum. Under the theme “Inside Executive Decision-Making: Creating Value and Growth in an AI-Shaped Industry,” attendees will join a dedicated space to step back, reflect, and engage in high-level strategic dialogue.

Designed for owners, CEOs, managing directors, and senior decision-makers, Focus on Executives 2026 comes at an important time for the language industry. As AI reshapes expectations, intensifies scrutiny of value, and increases the complexity of decision-making, senior leaders are being challenged to rethink how they position, defend, and grow their organizations.

The program features two expert-led tracks:

When Localization Works – with Tommaso Rossi:
An in-depth exploration of how clients are redesigning localisation as a strategic, scalable, product-driven function. Drawing on real-world experience, this track examines how buyers truly assess value, what drives their decisions in an AI-shaped market, and how sustainable, high-impact partnerships can move beyond traditional RFP-driven models.

Influencing Value and Choice – with Alexander Freeland:
A focused look at the psychology of executive decision-making and persuasion. This track addresses why strong proposals lose momentum, how credibility and framing shape outcomes under uncertainty, and how leaders can communicate and defend value ethically in increasingly complex, AI-driven markets.

In addition to the two tracks, the event includes a moderated panel and dedicated networking activities, creating space for peer exchange in a trusted, confidential setting.

Focus on Executives 2026 will be hosted at the Minoa Palace Resort Hotel, a venue known for its tranquil atmosphere, making it an inspiring setting for executive-level reflection and strategy.

Early Bird registration is now open for a limited time. Secure your place to join forward-thinking executives shaping the future direction of the language industry.