Global English?

The Financial Times has comprehensive article on the global use of the English language. I recommend all localization-industry chanters of “EJAL” (English is Just Another Language) read it immediately.

The article tells us that:

The reason millions are learning it is simple: it is the language of international business and therefore the key to prosperity. It is not just that Microsoft, Google and Vodafone conduct their business in English; it is the language in which Chinese speak to Brazilians and Germans to Indonesians.

Image copyright Financial Times 2007

What’s interesting is that the linguistic dynamics between the notion of native and non-native speakers are clearly changing too.

Ultan Ó Broin
Ultan Ó Broin (@localization), is an independent UX consultant. With three decades of UX and L10n experience and outreach, he specializes in helping people ensure their global digital transformation makes sense culturally and also reflects how users behave locally. Any views expressed are his own. Especially the ones you agree with.


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