There’s new leadership in Sorenson Communications’ big office with the welcoming of Jorge Rodriguez as CEO.
Executives say Rodriguez is a good match for Sorenson, a provider of video-interpretation services with a specialization in hard-of-hearing and Deaf-specific communication. Rodriguez enters the position with a wealth of business experience, which will no doubt prove invaluable as the company begins a busy year.
“Over the years, I have seen the difference companies can make in people’s lives,” Rodriguez said. “Sorenson’s mission is noble, and the dedication to serving customers is impressive. Every day, Sorenson employees connect people across languages, cultures, and communities. I am honored to join the company, and I look forward to a bright future as we work together to expand our capabilities.”
The first Latino CEO for the company, Rodriguez has over 30 years of experience in telecom and IT industries. He’s a veteran of AT&T and AT&T Latin America, a region where he oversaw a massive integrated startup operation.
Rodriguez also served as president and CEO of multiple América Móvil companies, including Claro Enterprise Solutions and Telvista, Inc. His tenure there saw him hone multinational customer strategies like Claro Enterprise Solutions’ expansion into Western Europe.
“We welcome Jorge and look forward to watching the company transform and grow under his leadership. Jorge’s ability to unify, focus, and identify and develop resources will support Sorenson’s mission of delivering services to new and existing customers as well as to diverse communities. He also has great experience in regulated businesses and is uniquely qualified to build on the company’s strong compliance culture,” says David Posnick, a member of Sorenson’s board and senior managing director of Blackstone Credit, Sorenson’s majority owner.
Given recent social developments, communication services for hard-of-hearing and Deaf individuals are particularly important, especially during the Covid-19 pandemic. Interpreters are a staple of public events and press conferences by government officials, ensuring that vital messages are accessible for everyone.
