Developed in-house at OYO Hotels & Homes, the Krypton app will now have further language functionality at OYO properties across India, as OYO aims to capture the hospitality industry’s technological niche.
OYO Hotels & Homes hotel chain startup announced recently-updated language support for the in-house developed hospitality app Krypton. Now supporting 12 Indian languages, the app carries out audits, building communication, interactions, and performance monitoring of property managers.
Now supporting English, Hindi, Assamese, Bengali, Odia, Punjabi, Gujrati, Marathi, Tamil, Telugu, Malayalam, and Kannada, the app represents about half of India’s 22 official languages. OYO also has plans to launch several more vernacular languages, which they hope will allow them to expand globally.
“With the help of internally developed ‘Krypton’ app technology,” said OYO founder and CEO Ritesh Agarwal, “Captains engage with properties right from the time of on-boarding, training staff of the property, ensuring right asset quality and conducting weekly audits of the rooms ensuring OYO’s standards of hygiene and other promises are maintained.”
With many property managers operating remotely or in Tier-2 and Tier-3 cities, the Krypton app enables them to oversee property operations and communicate with “Captains,” the local representatives, in their native language.
Speaking this week with The Tech Panda, OYO Group Chief Technology and Product Officer Anil Goel expressed confidence in the app’s functionality and capacity to maintain easier communications among employees, customers, and asset partners.
“Since OYO is present across hundreds of cities in India, with most property managers being fluent and comfortable to speak in their local dialects,” Goel explains, “The availability of Krypton in vernacular languages will bolster higher adoption of learning videos and increase participation of property managers in maintaining regular communication with the central team.”
Maintaining communications among so many languages through an app requires several variables, not least of which the localization process for each respective region. Nevertheless, OYO has shown commitment to keep all its employees and customers up-to-date with the latest information. Recently, OYO even launched its “Sanitised Stays” initiative, which promotes digital check-ins and check-outs through the app, offering consumers the flexibility of digital payments and online feedback opportunities.
Financially backed by the SoftBank Group, Sequoia Capital, Huazhu Group, and other investors, OYO was able to raise $450 million in 2018 as it developed ways to leverage technological solutions for the hospitality and real estate industries.
“Globally, we’ve seen marketplace models pivoting from plain discovery to fully managed and leased services. The future is a brand with distribution and full management capabilities — OYO being a full stack hospitality company is at the forefront of this innovation,” says Agarwal.