Tag: mobile apps

How to integrate cultural distance into your app development

It is only natural for a company to focus on its home country when they start developing an app. It’s the market you are most familiar with, and it is where most of your current resources are deployed. However, if you want to continue to grow, and expand the relevance of your app, there may come a time when you need to consider moving into different regions and countries.

Wo Ist Mein Handy? Knowing the German Mobile User

Apparently, whether you say cell phone or smart phone is a giveaway about your age in the US (heavens forbid what clipping the thing...

Resources for Mobile App Developers' Translation Planning

I was reading a Techcrunch article called the Number of Mobile Devices Will Exceed World's Population by 2012. All very interesting stuff that I...

The Dublin Windows Phone Code Camp: A Localization Debrief

I attended the Windows Phone (WP) code camp at Microsoft in Dublin, an event organized by the Microsoft Ireland Development and Platform Evangelism (DPE) team and...

Localization Services Industry: Does It Scale Down?

I visited Macworld 2011 in San Francisco. The event was dominated by mobile apps for iPhone and iPad and accessories (there was some stuff...

Mobile Apps Localization, Irish Style, Apple Style

You don't need professional linguists to bring your mobile app to the international market. You need a service to help you reach interested translators. Let the user decide.

Whatever Happened to the Real Irish Localization Industry? The Lessons for...

I’ve worked in, and around, Irish-based localization for 20 years. Once, it was heralded as a cornerstone of foreign investment in Ireland....