Localization Conference Tweeting: Any Tips?

Yes, tweeting from conferences has really taken off. The volume and quality of tweeted information and comment coming from the recent European Language Industry Association Networking Days in Dublin and Localization World in Seattle events was astounding.

ELIA Tweet Statistics

Perhaps, it is time we saw some short guidelines produced to maximize the impact of sharing information this way (of course, these are nothing to do with localization conferences per se). Here are a few tips based on my own experience:

  • Announce on the event website, in the brochure and at the opening address what the conference hashtag is. Keep it short, memorable, and include the year if you can (handy for searching and archiving).
  • When Tweeting, remember to leave extra space for those who want to retweet (or RT) your tweet. This means they can do so quickly without editing the original, and move on to the next one.
  • Finally, remember to archive the tweet stream when done. Very handy for research, future articles, and as a marketing tool for the next conference! Take a look at the archives for the ELIA event in Dublin and for Localization World in Seattle, by the way.

I am sure there are other tips you could share about tweeting from conference. Let’s hear them!

Ultan Ó Broin
Ultan Ó Broin (@localization), is an independent UX consultant. With three decades of UX and L10n experience and outreach, he specializes in helping people ensure their global digital transformation makes sense culturally and also reflects how users behave locally. Any views expressed are his own. Especially the ones you agree with.


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