LocInPink, a non-profit initiative that aims to raise awareness about breast cancer in the localization industry, is organizing a wear-pink-at-work (or home) event to honor the strength of those affected by breast cancer in the localization industry. On October 20, localization professionals are invited to wear pink and post on social media to spread the word and encourage people to get screened — a simple act that can change the course of one’s life.

“This is a female-dominated industry, and it only makes sense to use one’s voice for such a cause,” said LocInPink founder Nertila Konda. “This event is not just about raising awareness. It is about coming together in solidarity as a community, about making a pledge, advocating, and empowering. Together we can make a difference.”

October marks Breast Cancer Awareness Month and an opportunity to educate people about breast cancer, the importance of early detection, and how to access timely healthcare. But LocInPink’s mission is to keep the breast cancer conversation going all year round by serving as a platform where localization professionals can access information and share their stories and experiences, and ultimately become a champion for the cause.

According to the World Health Organization, breast cancer is the most common cancer globally, accounting for 12.5% of all new annual cancer cases. One in 8 women will develop breast cancer in her life. Female gender is the strongest breast cancer risk factor, with only 0.5–1% of breast cancers occurring in men. The significance of being educated about this disease cannot be understated: if breast cancer is detected at an early stage, in 9 out of 10 cases it can be cured.

Join the conversation on social media using #locinpink.