Straker Wins Major Contract with IBM
3 months ago - Katie Botkin on November 10, 2020
Straker Wins Major Contract with IBM
3 months ago - Katie Botkin on November 10, 2020
Shares of New-Zealand based Straker Translations (ASX.STG) jumped almost 45% today — November 11 in New Zealand — on the announcement of a strategic two-year agreement with IBM starting in January 2021.
Straker’s AI-based RAY platform runs on IBM Cloud, and integrates seamlessly with IBM’s technology platforms. It outperformed other technologies that were considered in the selection process. Of particular note is the ability to take on IBM’s global media localization to provide multimedia content in 30 languages.
The localization company already provided localization services into Spanish, and will now expand its portfolio to 55 languages in support of IBM cloud services, IBM adaptive translations, and IBM global media localization. Volumes have not been disclosed, but Straker expects significant growth in revenue and a 30% increase in headcount to handle the new languages.
“This agreement is a recognition of the outstanding capabilities of our technology to handle a large volume of translation that is currently managed internally at IBM. Our talented team will be able to achieve major productivity gains with AI-powered RAY platform,” Straker CEO and co-founder Grant Straker told MultiLingual.
After IBM announced last month that it was restructuring by spinning out its infrastructure services business, IBM CEO Arvind Krishna made it clear that his focus is going to be on transforming the organization into a hybrid cloud management vendor. This is certainly a good sign for Straker and its shareholders.
Katie Botkin, Editor-in-Chief at MultiLingual, has a background in linguistics and journalism. She began publishing "multilingual" newsletters at the age of 15, and went on to invest her college and post-graduate career in language learning, teaching and writing. She has extensive experience with niche American microcultures across the political spectrum.
-
Katie Botkinhttps://multilingual.com/author/k-botkin/
-
Katie Botkinhttps://multilingual.com/author/k-botkin/
-
Katie Botkinhttps://multilingual.com/author/k-botkin/
-
Katie Botkinhttps://multilingual.com/author/k-botkin/
-
Katie Botkinhttps://multilingual.com/author/k-botkin/
-
Katie Botkinhttps://multilingual.com/author/k-botkin/
-
Katie Botkinhttps://multilingual.com/author/k-botkin/
-
Katie Botkinhttps://multilingual.com/author/k-botkin/
-
Katie Botkinhttps://multilingual.com/author/k-botkin/
-
Katie Botkinhttps://multilingual.com/author/k-botkin/
-
Katie Botkinhttps://multilingual.com/author/k-botkin/
-
Katie Botkinhttps://multilingual.com/author/k-botkin/
-
Katie Botkinhttps://multilingual.com/author/k-botkin/
-
Katie Botkinhttps://multilingual.com/author/k-botkin/
-
Katie Botkinhttps://multilingual.com/author/k-botkin/
-
Katie Botkinhttps://multilingual.com/author/k-botkin/
-
Katie Botkinhttps://multilingual.com/author/k-botkin/
-
Katie Botkinhttps://multilingual.com/author/k-botkin/
-
Katie Botkinhttps://multilingual.com/author/k-botkin/
-
Katie Botkinhttps://multilingual.com/author/k-botkin/
Katie Botkin, Editor-in-Chief at MultiLingual, has a background in linguistics and journalism. She began publishing "multilingual" newsletters at the age of 15, and went on to invest her college and post-graduate career in language learning, teaching and writing. She has extensive experience with niche American microcultures across the political spectrum.
-
Katie Botkinhttps://multilingual.com/author/k-botkin/
-
Katie Botkinhttps://multilingual.com/author/k-botkin/
-
Katie Botkinhttps://multilingual.com/author/k-botkin/
-
Katie Botkinhttps://multilingual.com/author/k-botkin/
-
Katie Botkinhttps://multilingual.com/author/k-botkin/
-
Katie Botkinhttps://multilingual.com/author/k-botkin/
-
Katie Botkinhttps://multilingual.com/author/k-botkin/
-
Katie Botkinhttps://multilingual.com/author/k-botkin/
-
Katie Botkinhttps://multilingual.com/author/k-botkin/
-
Katie Botkinhttps://multilingual.com/author/k-botkin/
-
Katie Botkinhttps://multilingual.com/author/k-botkin/
-
Katie Botkinhttps://multilingual.com/author/k-botkin/
-
Katie Botkinhttps://multilingual.com/author/k-botkin/
-
Katie Botkinhttps://multilingual.com/author/k-botkin/
-
Katie Botkinhttps://multilingual.com/author/k-botkin/
-
Katie Botkinhttps://multilingual.com/author/k-botkin/
-
Katie Botkinhttps://multilingual.com/author/k-botkin/
-
Katie Botkinhttps://multilingual.com/author/k-botkin/
-
Katie Botkinhttps://multilingual.com/author/k-botkin/
-
Katie Botkinhttps://multilingual.com/author/k-botkin/
Related News:
Straker Posts Record Growth Amid COVID-19 Filing Reveals
New Zealand’s Straker Translations (ASX:STG) increased revenues by 28% in June 2020 compared to the same month in 2019, according to quarterly filings with the… Continue Reading
Virtual LocWorld Kicks Off
Industry conference Localization World officially kicks off its second virtual version today. Not to be daunted by coronavirus lockdowns, LocWorldWide43 follows up on the success… Continue Reading
12 Top Language Industry Podcasts to Listen to in 2021
According to podcast production company Podcast Insights, more than 850,000 separate podcasts are out there in the world, waiting to be listened to today. With… Continue Reading
2021 State of Localization Survey
lilThe COVID-19 pandemic has thrown the world into disarray, uprooting the way companies and employees operate on a daily basis. The localization industry has seen… Continue Reading
Industry Events
January 2021 |
||||||
---|---|---|---|---|---|---|
Mon | Tue | Wed | Thu | Fri | Sat | Sun |
1
|
2
|
3
|
||||
4
|
5
|
6
|
7
|
8
|
9
|
10
|
11
|
12
|
13
|
14
|
15
|
16
|
17
|
18
|
20
|
21
|
22
|
23
|
24
|
|
25
|
26
|
27
|
28
|
29
|
30
|
31
|