Tag: Basque

Global Branding and those “Minority” Languages: Business Benefits

Superb article in the UK’s Guardian newspaper about the business benefits of branding using what are often snottily referred to as “minority” languages: Basque, Cornish, Irish, Welsh, and so on. Read it here: Let languages shout out your business benefits. Make no mistake, such languages offer a competitive edge for domestic and global brands. Using Irish (Gaeilge) for example drives a multi-million Euro market....

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