Tag: content localization
The Case for TMS Connectors in the Hyperpersonalization Era
Hyperpersonalization leads to better customer engagement, but few localization departments are currently prepared to achieve it. The authors argue that translation management system connectors can help by converging the multitude of platforms involved in multilingual content creation, translation, and publishing via orchestration.
Unlocking Content Localization With AI Automation and Metric Sharing
For global organizations, the ability to keep pace with content localization needs is emerging as a key competitive differentiator. Success will require AI-driven automation, as well as improved communication within organizations.
Exclusive industry insights: Explore DeepL’s 2023-2024 report on the state of localization
There’s no getting around it—localization is a crucial investment for global companies. Why? It allows businesses to meet consumers where they’re most comfortable: in...
The Future of the Localization Industry
Digital transformation is now front and center as we’re living in a digital-first universe. The shift has forced companies to reevaluate their business practices and finally prioritize digital marketing strategies.
Newly-Founded Entertainment Globalization Association Shares Strategy
The newly-minted Entertainment Globalization Association (EGA), just created last week, has set its sights on publicizing the role of localization in the entertainment industry.
The...