Exclusive industry insights: Explore DeepL’s 2023-2024 report on the state of localization

There’s no getting around it—localization is a crucial investment for global companies. Why? It allows businesses to meet consumers where they’re most comfortable: in their native language. 

Recently, DeepL, an AI translation company, teamed up with Regina Corso Consulting to conduct a survey of marketers in France, Germany, Japan, and the United States to explore the importance of translation and localization. 

As a leading player in the AI industry, DeepL is uniquely positioned to provide a report on these topics. And with many companies already using DeepL’s AI-powered translations for more efficient localization workflows, there’s been a great deal of interest in the report’s exclusive localization insights. 

Here are some of the report’s key findings:

  • 96% lift in ROI: Localization delivers a positive return on investment (ROI), with 96% of respondents reporting a positive impact and 65% reporting a ROI of 3x or greater. This data provides compelling evidence for companies to consider adopting localization if they haven’t already done so.
  • 77% use AI for content creation: AI tools are becoming a real part of content creation, with 77% of respondents using AI-assisted writing tools and an astonishing 98% using machine translation. Businesses that fail to adapt risk falling behind their competitors.
  • 75% boost in customer engagement: Localization significantly boosts customer engagement, according to 75% of respondents. Engaged customers are more likely to become repeat customers, spend more money on products and services, and refer your business to others.
  • 99% rely on human review: Human oversight remains essential to the localization process, with 99% of respondents supplementing machine translation with human review. While AI tools have advanced, human involvement ensures content adheres to style and quality guidelines. 

This is just a taste of the many insights you’ll find in DeepL’s full report, which is a great resource for anyone looking to improve their business’s global reach and success.

To discover content localization best practices from industry experts, solutions to common challenges, and recommendations for selecting the right machine translation vendor, download the full report for free

MultiLingual Staff
MultiLingual creates go-to news and resources for language industry professionals.


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