Tag: ethnography

How Well Do You Know Your Local User? Take A Walk (or Run) In Their Shoes

How well do you know the local market? What assumptions do you operate on? Well, take a look at this post “Design Time @ Run Time: Putting the Apple Watch Through Its Paces in Beijing” over on the Oracle AppsLab (@theappslab) blog. It’s a shoutout for the user experience practice of ethnography or doing user research...

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Google Glass Exploration: A Global Heads Up

If you’re a fan of the cultural dimensions of information and communications technology and also into wearables, then you might like to play at being a Geert Hofstede or Edward T. Hall over the Holidays. Read and analyze the blog “Heads Up on Displays: Exploring Google Glass Globally” to satisfy your inner academic. You may even come...

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What Localization Can Learn From Dolphins in Asia

Quite a lot actually! In this case, it’s not  Flipper you need to chatter with, but read the great user experience-driven article featuring Dolphin Browser VP of Business Development, Edith Yeung. Edith tells us that it’s “culturalization”, and not just “localization” (as we know it), that is the secret sauce to succeeding in new markets....

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Translation and UX Working Together: Oracle Mobile Applications Example

I’ve previously written a takeaway article for Multilingual decrying the lack of a clear user experience (UX) focus to the general globalization, internationalization, localization and translation industry. I’ll be revisiting this subject in the magazine later this year. Have things changed? Why is it important anyway? Well, you’ll have to read it to find out!...

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Ethnography in User Experience, the African Angle

I get to advise on global user experience (UX) stuff for Oracle applications, so I am always on the lookout for research opportunities in local markets and for information that might lead us there. The Everyone Speaks Text Message article in the New York Times (a surprisingly great source of articles on translation, language and...

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