Translation and UX Working Together: Oracle Mobile Applications Example

I’ve previously written a takeaway article for Multilingual decrying the lack of a clear user experience (UX) focus to the general globalization, internationalization, localization and translation industry. I’ll be revisiting this subject in the magazine later this year. Have things changed? Why is it important anyway? Well, you’ll have to read it to find out!

But here is one great example of translation and UX professionals working together in a win-win situation. Pleased to say that I was the one to initiate this (humility Ultan, please) co-operation. The Oracle Applications Mobile User Experience team and the Oracle Worldwide Product Translation Group (WPTG) language specialists recently worked together on ethnographic research into mobile workers in Europe (Sweden in this case).

Brent White of the Oracle  Mobile UX team takes notes as ethnography participant Capri Norrman uses mobile technology to work in Stockholm.

Brent White of the Oracle Mobile UX team takes notes as ethnography participant Capri Norrman uses mobile technology to work in Stockholm. Pic credit: Oracle Applications UX. The Oracle UX team acknowledges Capri's kind permission to use this image.

The UX side benefitted from the local language specialist’s language, market insight and cultural knowledge and WPTG benefitted from advance knowledge of our design thinking and direction so that translation effort resources and materials can be readied in advance.

So, true context of use for everyone up front.

You can read more about this global co-operation on my Oracle Not Lost in Translation blog.

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Ultan Ó Broin (@localization), is an independent UX consultant. With three decades of UX and L10n experience and outreach, he specializes in helping people ensure their global digital transformation makes sense culturally and also reflects how users behave locally.

Any views expressed are his own. Especially the ones you agree with.

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