How well do you know the local market? What assumptions do you operate on? Well, take a look at this post “Design Time @ Run Time: Putting the Apple Watch Through Its Paces in Beijing” over on the Oracle AppsLab (@theappslab) blog.
It’s a shoutout for the user experience practice of ethnography or doing user research “in the wild”. In this case, I used the example of running in Beijing. I discovered that pretty much everything I thought I knew about that was, well, wrong.
Do you have examples of interesting surprises or false assumptions that you’ve come across about local markets from a cultural or localization perspective?
Find the comments.