Tag: Apple

How Well Do You Know Your Local User? Take A Walk (or Run) In Their Shoes

5 years ago - Ultan Ó Broin on June 2, 2015

Localization Culture, Personalization and Design

Apple, ethnography, oracle, user experience (UX)

How well do you know the local market? What assumptions do you operate on? Well, take a look at this post “Design Time @ Run Time: Putting the Apple Watch Through Its Paces in Beijing” over on the Oracle AppsLab (@theappslab) blog.

Running in Beijing: I survived. My cultural assumptions didn’t.

It’s a shoutout for the user experience practice of ethnography or doing user research “in the wild”. In this case, I used the example of running in Beijing. I discovered that pretty much everything I thought I knew about that was, well, wrong.

Do you have examples of interesting surprises or false assumptions that you’ve come across about local markets from a cultural or localization perspective?

Find the comments.

Tags:Apple, ethnography, oracle, user experience (UX)

Ultan Ó Broin

+ posts

Ultan Ó Broin (@localization), is an independent UX consultant. With three decades of UX and L10n experience and outreach, he specializes in helping people ensure their global digital transformation makes sense culturally and also reflects how users behave locally.

Any views expressed are his own. Especially the ones you agree with.

Industry Events

	August 2020
Mon	Tue	Wed	Thu	Fri	Sat	Sun
					1 Project Underwear: Analyzing Global Consumer Expectations of Localized Content Project Underwear: Analyzing Global Consumer Expectations of Localized Content May 21, 2020 00:00 - December 10, 2020 23:00 See more details Translation, Transcreation, Transadaptation and the Science Behind Them Translation, Transcreation, Transadaptation and the Science Behind Them June 18, 2020 00:00 - December 10, 2020 23:00 See more details • •	2 Project Underwear: Analyzing Global Consumer Expectations of Localized Content Project Underwear: Analyzing Global Consumer Expectations of Localized Content May 21, 2020 00:00 - December 10, 2020 23:00 See more details Translation, Transcreation, Transadaptation and the Science Behind Them Translation, Transcreation, Transadaptation and the Science Behind Them June 18, 2020 00:00 - December 10, 2020 23:00 See more details • •
3 Project Underwear: Analyzing Global Consumer Expectations of Localized Content Project Underwear: Analyzing Global Consumer Expectations of Localized Content May 21, 2020 00:00 - December 10, 2020 23:00 See more details Translation, Transcreation, Transadaptation and the Science Behind Them Translation, Transcreation, Transadaptation and the Science Behind Them June 18, 2020 00:00 - December 10, 2020 23:00 See more details • •	4 Project Underwear: Analyzing Global Consumer Expectations of Localized Content Project Underwear: Analyzing Global Consumer Expectations of Localized Content May 21, 2020 00:00 - December 10, 2020 23:00 See more details Translation, Transcreation, Transadaptation and the Science Behind Them Translation, Transcreation, Transadaptation and the Science Behind Them June 18, 2020 00:00 - December 10, 2020 23:00 See more details • •	5 Project Underwear: Analyzing Global Consumer Expectations of Localized Content Project Underwear: Analyzing Global Consumer Expectations of Localized Content May 21, 2020 00:00 - December 10, 2020 23:00 See more details Translation, Transcreation, Transadaptation and the Science Behind Them Translation, Transcreation, Transadaptation and the Science Behind Them June 18, 2020 00:00 - December 10, 2020 23:00 See more details • •	6 Project Underwear: Analyzing Global Consumer Expectations of Localized Content Project Underwear: Analyzing Global Consumer Expectations of Localized Content May 21, 2020 00:00 - December 10, 2020 23:00 See more details Translation, Transcreation, Transadaptation and the Science Behind Them Translation, Transcreation, Transadaptation and the Science Behind Them June 18, 2020 00:00 - December 10, 2020 23:00 See more details • •	7 Project Underwear: Analyzing Global Consumer Expectations of Localized Content Project Underwear: Analyzing Global Consumer Expectations of Localized Content May 21, 2020 00:00 - December 10, 2020 23:00 See more details Translation, Transcreation, Transadaptation and the Science Behind Them Translation, Transcreation, Transadaptation and the Science Behind Them June 18, 2020 00:00 - December 10, 2020 23:00 See more details • •	8 Project Underwear: Analyzing Global Consumer Expectations of Localized Content Project Underwear: Analyzing Global Consumer Expectations of Localized Content May 21, 2020 00:00 - December 10, 2020 23:00 See more details Translation, Transcreation, Transadaptation and the Science Behind Them Translation, Transcreation, Transadaptation and the Science Behind Them June 18, 2020 00:00 - December 10, 2020 23:00 See more details • •	9 Project Underwear: Analyzing Global Consumer Expectations of Localized Content Project Underwear: Analyzing Global Consumer Expectations of Localized Content May 21, 2020 00:00 - December 10, 2020 23:00 See more details Translation, Transcreation, Transadaptation and the Science Behind Them Translation, Transcreation, Transadaptation and the Science Behind Them June 18, 2020 00:00 - December 10, 2020 23:00 See more details • •
10 Project Underwear: Analyzing Global Consumer Expectations of Localized Content Project Underwear: Analyzing Global Consumer Expectations of Localized Content May 21, 2020 00:00 - December 10, 2020 23:00 See more details Translation, Transcreation, Transadaptation and the Science Behind Them Translation, Transcreation, Transadaptation and the Science Behind Them June 18, 2020 00:00 - December 10, 2020 23:00 See more details • •	11 Project Underwear: Analyzing Global Consumer Expectations of Localized Content Project Underwear: Analyzing Global Consumer Expectations of Localized Content May 21, 2020 00:00 - December 10, 2020 23:00 See more details Translation, Transcreation, Transadaptation and the Science Behind Them Translation, Transcreation, Transadaptation and the Science Behind Them June 18, 2020 00:00 - December 10, 2020 23:00 See more details • •	12 Project Underwear: Analyzing Global Consumer Expectations of Localized Content Project Underwear: Analyzing Global Consumer Expectations of Localized Content May 21, 2020 00:00 - December 10, 2020 23:00 See more details Translation, Transcreation, Transadaptation and the Science Behind Them Translation, Transcreation, Transadaptation and the Science Behind Them June 18, 2020 00:00 - December 10, 2020 23:00 See more details • •	13 Project Underwear: Analyzing Global Consumer Expectations of Localized Content Project Underwear: Analyzing Global Consumer Expectations of Localized Content May 21, 2020 00:00 - December 10, 2020 23:00 See more details Translation, Transcreation, Transadaptation and the Science Behind Them Translation, Transcreation, Transadaptation and the Science Behind Them June 18, 2020 00:00 - December 10, 2020 23:00 See more details • •	14 Project Underwear: Analyzing Global Consumer Expectations of Localized Content Project Underwear: Analyzing Global Consumer Expectations of Localized Content May 21, 2020 00:00 - December 10, 2020 23:00 See more details Translation, Transcreation, Transadaptation and the Science Behind Them Translation, Transcreation, Transadaptation and the Science Behind Them June 18, 2020 00:00 - December 10, 2020 23:00 See more details • •	15 Project Underwear: Analyzing Global Consumer Expectations of Localized Content Project Underwear: Analyzing Global Consumer Expectations of Localized Content May 21, 2020 00:00 - December 10, 2020 23:00 See more details Translation, Transcreation, Transadaptation and the Science Behind Them Translation, Transcreation, Transadaptation and the Science Behind Them June 18, 2020 00:00 - December 10, 2020 23:00 See more details • •	16 Project Underwear: Analyzing Global Consumer Expectations of Localized Content Project Underwear: Analyzing Global Consumer Expectations of Localized Content May 21, 2020 00:00 - December 10, 2020 23:00 See more details Translation, Transcreation, Transadaptation and the Science Behind Them Translation, Transcreation, Transadaptation and the Science Behind Them June 18, 2020 00:00 - December 10, 2020 23:00 See more details • •
17 Project Underwear: Analyzing Global Consumer Expectations of Localized Content Project Underwear: Analyzing Global Consumer Expectations of Localized Content May 21, 2020 00:00 - December 10, 2020 23:00 See more details Translation, Transcreation, Transadaptation and the Science Behind Them Translation, Transcreation, Transadaptation and the Science Behind Them June 18, 2020 00:00 - December 10, 2020 23:00 See more details • •	18 Project Underwear: Analyzing Global Consumer Expectations of Localized Content Project Underwear: Analyzing Global Consumer Expectations of Localized Content May 21, 2020 00:00 - December 10, 2020 23:00 See more details Translation, Transcreation, Transadaptation and the Science Behind Them Translation, Transcreation, Transadaptation and the Science Behind Them June 18, 2020 00:00 - December 10, 2020 23:00 See more details • •	19 Project Underwear: Analyzing Global Consumer Expectations of Localized Content Project Underwear: Analyzing Global Consumer Expectations of Localized Content May 21, 2020 00:00 - December 10, 2020 23:00 See more details Translation, Transcreation, Transadaptation and the Science Behind Them Translation, Transcreation, Transadaptation and the Science Behind Them June 18, 2020 00:00 - December 10, 2020 23:00 See more details • •	20 GALA-IMUG Loc Mixer GALA-IMUG Loc Mixer August 20, 2020 00:00 - December 10, 2020 23:00 See more details MultiLingual Summer Series: Let’s Talk About Enterprise-Level Localization MultiLingual Summer Series: Let’s Talk About Enterprise-Level Localization August 20, 2020 00:00 - 00:00 See more details Project Underwear: Analyzing Global Consumer Expectations of Localized Content Project Underwear: Analyzing Global Consumer Expectations of Localized Content May 21, 2020 00:00 - December 10, 2020 23:00 See more details Translation, Transcreation, Transadaptation and the Science Behind Them Translation, Transcreation, Transadaptation and the Science Behind Them June 18, 2020 00:00 - December 10, 2020 23:00 See more details GALA-IMUG Loc Mixer GALA-IMUG Loc Mixer August 20, 2020 00:00 - December 10, 2020 23:00 See more details • • • • •	21 Project Underwear: Analyzing Global Consumer Expectations of Localized Content Project Underwear: Analyzing Global Consumer Expectations of Localized Content May 21, 2020 00:00 - December 10, 2020 23:00 See more details Translation, Transcreation, Transadaptation and the Science Behind Them Translation, Transcreation, Transadaptation and the Science Behind Them June 18, 2020 00:00 - December 10, 2020 23:00 See more details GALA-IMUG Loc Mixer GALA-IMUG Loc Mixer August 20, 2020 00:00 - December 10, 2020 23:00 See more details • • •	22 Project Underwear: Analyzing Global Consumer Expectations of Localized Content Project Underwear: Analyzing Global Consumer Expectations of Localized Content May 21, 2020 00:00 - December 10, 2020 23:00 See more details Translation, Transcreation, Transadaptation and the Science Behind Them Translation, Transcreation, Transadaptation and the Science Behind Them June 18, 2020 00:00 - December 10, 2020 23:00 See more details GALA-IMUG Loc Mixer GALA-IMUG Loc Mixer August 20, 2020 00:00 - December 10, 2020 23:00 See more details • • •	23 Project Underwear: Analyzing Global Consumer Expectations of Localized Content Project Underwear: Analyzing Global Consumer Expectations of Localized Content May 21, 2020 00:00 - December 10, 2020 23:00 See more details Translation, Transcreation, Transadaptation and the Science Behind Them Translation, Transcreation, Transadaptation and the Science Behind Them June 18, 2020 00:00 - December 10, 2020 23:00 See more details GALA-IMUG Loc Mixer GALA-IMUG Loc Mixer August 20, 2020 00:00 - December 10, 2020 23:00 See more details • • •
24 Project Underwear: Analyzing Global Consumer Expectations of Localized Content Project Underwear: Analyzing Global Consumer Expectations of Localized Content May 21, 2020 00:00 - December 10, 2020 23:00 See more details Translation, Transcreation, Transadaptation and the Science Behind Them Translation, Transcreation, Transadaptation and the Science Behind Them June 18, 2020 00:00 - December 10, 2020 23:00 See more details GALA-IMUG Loc Mixer GALA-IMUG Loc Mixer August 20, 2020 00:00 - December 10, 2020 23:00 See more details • • •	25 Project Underwear: Analyzing Global Consumer Expectations of Localized Content Project Underwear: Analyzing Global Consumer Expectations of Localized Content May 21, 2020 00:00 - December 10, 2020 23:00 See more details Translation, Transcreation, Transadaptation and the Science Behind Them Translation, Transcreation, Transadaptation and the Science Behind Them June 18, 2020 00:00 - December 10, 2020 23:00 See more details GALA-IMUG Loc Mixer GALA-IMUG Loc Mixer August 20, 2020 00:00 - December 10, 2020 23:00 See more details • • •	26 Project Underwear: Analyzing Global Consumer Expectations of Localized Content Project Underwear: Analyzing Global Consumer Expectations of Localized Content May 21, 2020 00:00 - December 10, 2020 23:00 See more details Translation, Transcreation, Transadaptation and the Science Behind Them Translation, Transcreation, Transadaptation and the Science Behind Them June 18, 2020 00:00 - December 10, 2020 23:00 See more details GALA-IMUG Loc Mixer GALA-IMUG Loc Mixer August 20, 2020 00:00 - December 10, 2020 23:00 See more details • • •	27 MultiLingial Summer Series: Let’s Talk About Localization Challenges in Market Pivots MultiLingial Summer Series: Let’s Talk About Localization Challenges in Market Pivots August 27, 2020 00:00 - 00:00 See more details Project Underwear: Analyzing Global Consumer Expectations of Localized Content Project Underwear: Analyzing Global Consumer Expectations of Localized Content May 21, 2020 00:00 - December 10, 2020 23:00 See more details Translation, Transcreation, Transadaptation and the Science Behind Them Translation, Transcreation, Transadaptation and the Science Behind Them June 18, 2020 00:00 - December 10, 2020 23:00 See more details GALA-IMUG Loc Mixer GALA-IMUG Loc Mixer August 20, 2020 00:00 - December 10, 2020 23:00 See more details • • • •	28 Project Underwear: Analyzing Global Consumer Expectations of Localized Content Project Underwear: Analyzing Global Consumer Expectations of Localized Content May 21, 2020 00:00 - December 10, 2020 23:00 See more details Translation, Transcreation, Transadaptation and the Science Behind Them Translation, Transcreation, Transadaptation and the Science Behind Them June 18, 2020 00:00 - December 10, 2020 23:00 See more details GALA-IMUG Loc Mixer GALA-IMUG Loc Mixer August 20, 2020 00:00 - December 10, 2020 23:00 See more details • • •	29 Project Underwear: Analyzing Global Consumer Expectations of Localized Content Project Underwear: Analyzing Global Consumer Expectations of Localized Content May 21, 2020 00:00 - December 10, 2020 23:00 See more details Translation, Transcreation, Transadaptation and the Science Behind Them Translation, Transcreation, Transadaptation and the Science Behind Them June 18, 2020 00:00 - December 10, 2020 23:00 See more details GALA-IMUG Loc Mixer GALA-IMUG Loc Mixer August 20, 2020 00:00 - December 10, 2020 23:00 See more details • • •	30 Project Underwear: Analyzing Global Consumer Expectations of Localized Content Project Underwear: Analyzing Global Consumer Expectations of Localized Content May 21, 2020 00:00 - December 10, 2020 23:00 See more details Translation, Transcreation, Transadaptation and the Science Behind Them Translation, Transcreation, Transadaptation and the Science Behind Them June 18, 2020 00:00 - December 10, 2020 23:00 See more details GALA-IMUG Loc Mixer GALA-IMUG Loc Mixer August 20, 2020 00:00 - December 10, 2020 23:00 See more details • • •
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Localization Services Industry: Does It Scale Down?

10 years ago - Ultan Ó Broin on January 30, 2011

Language in the News, Translation Technology

Apple, disintermediation, LaaS, localization, localization as a service, mobile apps, tethras, translation

I visited Macworld 2011 in San Francisco. The event was dominated by mobile apps for iPhone and iPad and accessories (there was some stuff about music and television too). It was clear to me that the barriers to innovation in the mobile space are now very low, and apps can be developed easily by individuals rather than companies.

From a localization (translation) industry perspective what does this mean? Can traditional model LSPs scale down to one or two small jobs from individual developers? Do such developers even want to deal with LSPs? Talking with developers onsite at the event, their answer was “No”. Plus, large LSPs cannot plan around micro-development, predict demand and, given their overheads, will probably lose money on the job. Sure, they could roll up the little jobs into a supply chain, but what does that mean for the customer relationship with individual developers or localization quality? Probably not a great experience for developers.

That’s why it’s great to see cloud-based disintermediation localization options like Ireland’s Tethras (offices in Silicon Valley and Dublin) at places like Macworld. Tethras have already localized some very impressive apps for iPad and iPhone, and also some Mac apps themselves. Great disruptive solution, well positioned to match the mobile space’s innovation model.

Tethras have localized 3D4Medical’s apps into seven languages.

You can read more about disintermediation and disruption in the localization industry on Kirti Vashee’s blog.

Your thoughts about the matter? Find the comments.

Tags:Apple, disintermediation, LaaS, localization, localization as a service, mobile apps, tethras, translation

Ultan Ó Broin

+ posts

Any views expressed are his own. Especially the ones you agree with.

Industry Events

	August 2020
Mon	Tue	Wed	Thu	Fri	Sat	Sun
					1 Project Underwear: Analyzing Global Consumer Expectations of Localized Content Project Underwear: Analyzing Global Consumer Expectations of Localized Content May 21, 2020 00:00 - December 10, 2020 23:00 See more details Translation, Transcreation, Transadaptation and the Science Behind Them Translation, Transcreation, Transadaptation and the Science Behind Them June 18, 2020 00:00 - December 10, 2020 23:00 See more details • •	2 Project Underwear: Analyzing Global Consumer Expectations of Localized Content Project Underwear: Analyzing Global Consumer Expectations of Localized Content May 21, 2020 00:00 - December 10, 2020 23:00 See more details Translation, Transcreation, Transadaptation and the Science Behind Them Translation, Transcreation, Transadaptation and the Science Behind Them June 18, 2020 00:00 - December 10, 2020 23:00 See more details • •
3 Project Underwear: Analyzing Global Consumer Expectations of Localized Content Project Underwear: Analyzing Global Consumer Expectations of Localized Content May 21, 2020 00:00 - December 10, 2020 23:00 See more details Translation, Transcreation, Transadaptation and the Science Behind Them Translation, Transcreation, Transadaptation and the Science Behind Them June 18, 2020 00:00 - December 10, 2020 23:00 See more details • •	4 Project Underwear: Analyzing Global Consumer Expectations of Localized Content Project Underwear: Analyzing Global Consumer Expectations of Localized Content May 21, 2020 00:00 - December 10, 2020 23:00 See more details Translation, Transcreation, Transadaptation and the Science Behind Them Translation, Transcreation, Transadaptation and the Science Behind Them June 18, 2020 00:00 - December 10, 2020 23:00 See more details • •	5 Project Underwear: Analyzing Global Consumer Expectations of Localized Content Project Underwear: Analyzing Global Consumer Expectations of Localized Content May 21, 2020 00:00 - December 10, 2020 23:00 See more details Translation, Transcreation, Transadaptation and the Science Behind Them Translation, Transcreation, Transadaptation and the Science Behind Them June 18, 2020 00:00 - December 10, 2020 23:00 See more details • •	6 Project Underwear: Analyzing Global Consumer Expectations of Localized Content Project Underwear: Analyzing Global Consumer Expectations of Localized Content May 21, 2020 00:00 - December 10, 2020 23:00 See more details Translation, Transcreation, Transadaptation and the Science Behind Them Translation, Transcreation, Transadaptation and the Science Behind Them June 18, 2020 00:00 - December 10, 2020 23:00 See more details • •	7 Project Underwear: Analyzing Global Consumer Expectations of Localized Content Project Underwear: Analyzing Global Consumer Expectations of Localized Content May 21, 2020 00:00 - December 10, 2020 23:00 See more details Translation, Transcreation, Transadaptation and the Science Behind Them Translation, Transcreation, Transadaptation and the Science Behind Them June 18, 2020 00:00 - December 10, 2020 23:00 See more details • •	8 Project Underwear: Analyzing Global Consumer Expectations of Localized Content Project Underwear: Analyzing Global Consumer Expectations of Localized Content May 21, 2020 00:00 - December 10, 2020 23:00 See more details Translation, Transcreation, Transadaptation and the Science Behind Them Translation, Transcreation, Transadaptation and the Science Behind Them June 18, 2020 00:00 - December 10, 2020 23:00 See more details • •	9 Project Underwear: Analyzing Global Consumer Expectations of Localized Content Project Underwear: Analyzing Global Consumer Expectations of Localized Content May 21, 2020 00:00 - December 10, 2020 23:00 See more details Translation, Transcreation, Transadaptation and the Science Behind Them Translation, Transcreation, Transadaptation and the Science Behind Them June 18, 2020 00:00 - December 10, 2020 23:00 See more details • •
10 Project Underwear: Analyzing Global Consumer Expectations of Localized Content Project Underwear: Analyzing Global Consumer Expectations of Localized Content May 21, 2020 00:00 - December 10, 2020 23:00 See more details Translation, Transcreation, Transadaptation and the Science Behind Them Translation, Transcreation, Transadaptation and the Science Behind Them June 18, 2020 00:00 - December 10, 2020 23:00 See more details • •	11 Project Underwear: Analyzing Global Consumer Expectations of Localized Content Project Underwear: Analyzing Global Consumer Expectations of Localized Content May 21, 2020 00:00 - December 10, 2020 23:00 See more details Translation, Transcreation, Transadaptation and the Science Behind Them Translation, Transcreation, Transadaptation and the Science Behind Them June 18, 2020 00:00 - December 10, 2020 23:00 See more details • •	12 Project Underwear: Analyzing Global Consumer Expectations of Localized Content Project Underwear: Analyzing Global Consumer Expectations of Localized Content May 21, 2020 00:00 - December 10, 2020 23:00 See more details Translation, Transcreation, Transadaptation and the Science Behind Them Translation, Transcreation, Transadaptation and the Science Behind Them June 18, 2020 00:00 - December 10, 2020 23:00 See more details • •	13 Project Underwear: Analyzing Global Consumer Expectations of Localized Content Project Underwear: Analyzing Global Consumer Expectations of Localized Content May 21, 2020 00:00 - December 10, 2020 23:00 See more details Translation, Transcreation, Transadaptation and the Science Behind Them Translation, Transcreation, Transadaptation and the Science Behind Them June 18, 2020 00:00 - December 10, 2020 23:00 See more details • •	14 Project Underwear: Analyzing Global Consumer Expectations of Localized Content Project Underwear: Analyzing Global Consumer Expectations of Localized Content May 21, 2020 00:00 - December 10, 2020 23:00 See more details Translation, Transcreation, Transadaptation and the Science Behind Them Translation, Transcreation, Transadaptation and the Science Behind Them June 18, 2020 00:00 - December 10, 2020 23:00 See more details • •	15 Project Underwear: Analyzing Global Consumer Expectations of Localized Content Project Underwear: Analyzing Global Consumer Expectations of Localized Content May 21, 2020 00:00 - December 10, 2020 23:00 See more details Translation, Transcreation, Transadaptation and the Science Behind Them Translation, Transcreation, Transadaptation and the Science Behind Them June 18, 2020 00:00 - December 10, 2020 23:00 See more details • •	16 Project Underwear: Analyzing Global Consumer Expectations of Localized Content Project Underwear: Analyzing Global Consumer Expectations of Localized Content May 21, 2020 00:00 - December 10, 2020 23:00 See more details Translation, Transcreation, Transadaptation and the Science Behind Them Translation, Transcreation, Transadaptation and the Science Behind Them June 18, 2020 00:00 - December 10, 2020 23:00 See more details • •
17 Project Underwear: Analyzing Global Consumer Expectations of Localized Content Project Underwear: Analyzing Global Consumer Expectations of Localized Content May 21, 2020 00:00 - December 10, 2020 23:00 See more details Translation, Transcreation, Transadaptation and the Science Behind Them Translation, Transcreation, Transadaptation and the Science Behind Them June 18, 2020 00:00 - December 10, 2020 23:00 See more details • •	18 Project Underwear: Analyzing Global Consumer Expectations of Localized Content Project Underwear: Analyzing Global Consumer Expectations of Localized Content May 21, 2020 00:00 - December 10, 2020 23:00 See more details Translation, Transcreation, Transadaptation and the Science Behind Them Translation, Transcreation, Transadaptation and the Science Behind Them June 18, 2020 00:00 - December 10, 2020 23:00 See more details • •	19 Project Underwear: Analyzing Global Consumer Expectations of Localized Content Project Underwear: Analyzing Global Consumer Expectations of Localized Content May 21, 2020 00:00 - December 10, 2020 23:00 See more details Translation, Transcreation, Transadaptation and the Science Behind Them Translation, Transcreation, Transadaptation and the Science Behind Them June 18, 2020 00:00 - December 10, 2020 23:00 See more details • •	20 GALA-IMUG Loc Mixer GALA-IMUG Loc Mixer August 20, 2020 00:00 - December 10, 2020 23:00 See more details MultiLingual Summer Series: Let’s Talk About Enterprise-Level Localization MultiLingual Summer Series: Let’s Talk About Enterprise-Level Localization August 20, 2020 00:00 - 00:00 See more details Project Underwear: Analyzing Global Consumer Expectations of Localized Content Project Underwear: Analyzing Global Consumer Expectations of Localized Content May 21, 2020 00:00 - December 10, 2020 23:00 See more details Translation, Transcreation, Transadaptation and the Science Behind Them Translation, Transcreation, Transadaptation and the Science Behind Them June 18, 2020 00:00 - December 10, 2020 23:00 See more details GALA-IMUG Loc Mixer GALA-IMUG Loc Mixer August 20, 2020 00:00 - December 10, 2020 23:00 See more details • • • • •	21 Project Underwear: Analyzing Global Consumer Expectations of Localized Content Project Underwear: Analyzing Global Consumer Expectations of Localized Content May 21, 2020 00:00 - December 10, 2020 23:00 See more details Translation, Transcreation, Transadaptation and the Science Behind Them Translation, Transcreation, Transadaptation and the Science Behind Them June 18, 2020 00:00 - December 10, 2020 23:00 See more details GALA-IMUG Loc Mixer GALA-IMUG Loc Mixer August 20, 2020 00:00 - December 10, 2020 23:00 See more details • • •	22 Project Underwear: Analyzing Global Consumer Expectations of Localized Content Project Underwear: Analyzing Global Consumer Expectations of Localized Content May 21, 2020 00:00 - December 10, 2020 23:00 See more details Translation, Transcreation, Transadaptation and the Science Behind Them Translation, Transcreation, Transadaptation and the Science Behind Them June 18, 2020 00:00 - December 10, 2020 23:00 See more details GALA-IMUG Loc Mixer GALA-IMUG Loc Mixer August 20, 2020 00:00 - December 10, 2020 23:00 See more details • • •	23 Project Underwear: Analyzing Global Consumer Expectations of Localized Content Project Underwear: Analyzing Global Consumer Expectations of Localized Content May 21, 2020 00:00 - December 10, 2020 23:00 See more details Translation, Transcreation, Transadaptation and the Science Behind Them Translation, Transcreation, Transadaptation and the Science Behind Them June 18, 2020 00:00 - December 10, 2020 23:00 See more details GALA-IMUG Loc Mixer GALA-IMUG Loc Mixer August 20, 2020 00:00 - December 10, 2020 23:00 See more details • • •
24 Project Underwear: Analyzing Global Consumer Expectations of Localized Content Project Underwear: Analyzing Global Consumer Expectations of Localized Content May 21, 2020 00:00 - December 10, 2020 23:00 See more details Translation, Transcreation, Transadaptation and the Science Behind Them Translation, Transcreation, Transadaptation and the Science Behind Them June 18, 2020 00:00 - December 10, 2020 23:00 See more details GALA-IMUG Loc Mixer GALA-IMUG Loc Mixer August 20, 2020 00:00 - December 10, 2020 23:00 See more details • • •	25 Project Underwear: Analyzing Global Consumer Expectations of Localized Content Project Underwear: Analyzing Global Consumer Expectations of Localized Content May 21, 2020 00:00 - December 10, 2020 23:00 See more details Translation, Transcreation, Transadaptation and the Science Behind Them Translation, Transcreation, Transadaptation and the Science Behind Them June 18, 2020 00:00 - December 10, 2020 23:00 See more details GALA-IMUG Loc Mixer GALA-IMUG Loc Mixer August 20, 2020 00:00 - December 10, 2020 23:00 See more details • • •	26 Project Underwear: Analyzing Global Consumer Expectations of Localized Content Project Underwear: Analyzing Global Consumer Expectations of Localized Content May 21, 2020 00:00 - December 10, 2020 23:00 See more details Translation, Transcreation, Transadaptation and the Science Behind Them Translation, Transcreation, Transadaptation and the Science Behind Them June 18, 2020 00:00 - December 10, 2020 23:00 See more details GALA-IMUG Loc Mixer GALA-IMUG Loc Mixer August 20, 2020 00:00 - December 10, 2020 23:00 See more details • • •	27 MultiLingial Summer Series: Let’s Talk About Localization Challenges in Market Pivots MultiLingial Summer Series: Let’s Talk About Localization Challenges in Market Pivots August 27, 2020 00:00 - 00:00 See more details Project Underwear: Analyzing Global Consumer Expectations of Localized Content Project Underwear: Analyzing Global Consumer Expectations of Localized Content May 21, 2020 00:00 - December 10, 2020 23:00 See more details Translation, Transcreation, Transadaptation and the Science Behind Them Translation, Transcreation, Transadaptation and the Science Behind Them June 18, 2020 00:00 - December 10, 2020 23:00 See more details GALA-IMUG Loc Mixer GALA-IMUG Loc Mixer August 20, 2020 00:00 - December 10, 2020 23:00 See more details • • • •	28 Project Underwear: Analyzing Global Consumer Expectations of Localized Content Project Underwear: Analyzing Global Consumer Expectations of Localized Content May 21, 2020 00:00 - December 10, 2020 23:00 See more details Translation, Transcreation, Transadaptation and the Science Behind Them Translation, Transcreation, Transadaptation and the Science Behind Them June 18, 2020 00:00 - December 10, 2020 23:00 See more details GALA-IMUG Loc Mixer GALA-IMUG Loc Mixer August 20, 2020 00:00 - December 10, 2020 23:00 See more details • • •	29 Project Underwear: Analyzing Global Consumer Expectations of Localized Content Project Underwear: Analyzing Global Consumer Expectations of Localized Content May 21, 2020 00:00 - December 10, 2020 23:00 See more details Translation, Transcreation, Transadaptation and the Science Behind Them Translation, Transcreation, Transadaptation and the Science Behind Them June 18, 2020 00:00 - December 10, 2020 23:00 See more details GALA-IMUG Loc Mixer GALA-IMUG Loc Mixer August 20, 2020 00:00 - December 10, 2020 23:00 See more details • • •	30 Project Underwear: Analyzing Global Consumer Expectations of Localized Content Project Underwear: Analyzing Global Consumer Expectations of Localized Content May 21, 2020 00:00 - December 10, 2020 23:00 See more details Translation, Transcreation, Transadaptation and the Science Behind Them Translation, Transcreation, Transadaptation and the Science Behind Them June 18, 2020 00:00 - December 10, 2020 23:00 See more details GALA-IMUG Loc Mixer GALA-IMUG Loc Mixer August 20, 2020 00:00 - December 10, 2020 23:00 See more details • • •
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Tag: Apple

How Well Do You Know Your Local User? Take A Walk (or Run) In Their Shoes

5 years ago - Ultan Ó Broin on June 2, 2015

Localization Culture, Personalization and Design

Apple, ethnography, oracle, user experience (UX)

How Well Do You Know Your Local User? Take A Walk (or Run) In Their Shoes

Ultan Ó Broin

Weekly Newsletter

Industry Events

August 2020

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Career Opportunities

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Localization Services Industry: Does It Scale Down?

10 years ago - Ultan Ó Broin on January 30, 2011

Language in the News, Translation Technology

Apple, disintermediation, LaaS, localization, localization as a service, mobile apps, tethras, translation

Localization Services Industry: Does It Scale Down?

Ultan Ó Broin

Weekly Newsletter

Industry Events

August 2020

Get The Print Magazine

Career Opportunities

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Sign in to your account

How Well Do You Know Your Local User? Take A Walk (or Run) In Their Shoes 5 years ago - Ultan Ó Broin on June 2, 2015 Localization Culture, Personalization and Design Apple, ethnography, oracle, user experience (UX)

How Well Do You Know Your Local User? Take A Walk (or Run) In Their Shoes

Weekly Newsletter

Industry Events

August 2020

Get The Print Magazine

Career Opportunities

Resource Directory

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Localization Services Industry: Does It Scale Down? 10 years ago - Ultan Ó Broin on January 30, 2011 Language in the News, Translation Technology Apple, disintermediation, LaaS, localization, localization as a service, mobile apps, tethras, translation

Localization Services Industry: Does It Scale Down?

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How Well Do You Know Your Local User? Take A Walk (or Run) In Their Shoes

5 years ago - Ultan Ó Broin on June 2, 2015

Localization Culture, Personalization and Design

Apple, ethnography, oracle, user experience (UX)

Localization Services Industry: Does It Scale Down?

10 years ago - Ultan Ó Broin on January 30, 2011

Language in the News, Translation Technology

Apple, disintermediation, LaaS, localization, localization as a service, mobile apps, tethras, translation