Tag: user experience (UX)
When Language Becomes Data: How to Measure Localization Impact
Localization is too often assumed to offer little useful data for market strategy. But is that really the case? With the right approach, the insights derived from localization data can be transformative.
Reframing Quality in Video Game Localization
With the advent of AI, video game localization quality must shift beyond linguistic accuracy to player experience and business impact. The author offers a framework for thinking about quality, focusing on content performance (engagement, retention) and connecting operational metrics to business outcomes.
Minimalism Meets Localization
With AI fueling unprecedented content growth, the impulse to translate it all is understandable. Localized minimalism — a concept that draws inspiration from minimalism movements but adapts them to the linguistic and ethical context — can help vendors, project managers, and brands replace volume with value.
What Designers, Educators, and Healthcare Providers Can Learn From Localization
The localization mindset — deeply user-centered, context-aware, and empathetic — has value far beyond the language industry. Many other sectors would benefit from learning how to design communication for someone else’s reality.
Stepping Into Strategy in the Age of AI
This article traces how early observations of localization-related structural inefficiencies led to identifying a dormant strategic opportunity, and how persistent advocacy, data-informed conversations, and cross-team collaboration gradually transformed a sidelined idea into an organization-wide priority.
Five Best Practices for Localizing AI-Based Services
It doesn’t matter how good your user interface and website look in Thai if the underlying AI service you're providing is dysfunctional in that language. This article presents tips for creating better AI services for users around the world.
A User Experience Approach to Tone-of-Voice Adaptation
The author presents a case study from ride-hailing app inDrive, detailing how the company addressed a problem with its Spanish-language localization strategy. After analyzing peer apps and gathering user feedback, inDrive was able to successfully adjust its messaging for Latin America and Spain.
More or More Meaningful: Scale and Creativity in the Era of Product-Led Growth
This article discusses the shift from scaling content to creating meaningful user experiences in localization, as well as how product-led growth demands creativity and adaptability in an AI-driven era.
New Event! — MessageFormat Virtual Open House
The Unicode Consortium is pleased to announce its upcoming event
When
Tuesday, February 20, 2024, starting at 9 am (San Francisco), 12 pm (New York), and...