Tag: game localization

Leaders at Keywords Studios — a creative and technical solutions provider for the gaming and entertainment industries — discuss the company’s journey and future. Bertrand Bodson and Romina Franceschina highlight their integrated approach, growth via strategic M&As, and commitment to game localization as a multicultural content service.

In this issue, we speak with leaders at Keywords Studios, Bertrand Bodson and Romina Franceschina, who discuss their integrated approach, growth via strategic mergers and acquisitions, and commitment to game localization as a multicultural content service.

Explore how casual and AAA games follow different paths to global success—from speed and scalability to deep cultural localization and immersive storytelling.

The author shares his impressions on how games travel across language and culture, drawing comparisons among make-believe games, board games, and video games. He asserts that game localization is not duplication, but rather a strategic reenactment and even a form of diplomacy.

This article examines the globalization strategies and translator crediting practices of last year's award nominees, including the winner: Astro Bot by Team Asobi.

CD Projekt Red’s global PR director, Radek Grabowski, apologized via a statement. “The release version of Ukrainian localization of Cyberpunk 2077 features elements of dialogues that can be considered offensive by Russian gamers. These lines do not represent our views. We apologize for the situation and have made steps to avoid situations like that in the future.”

It shouldn’t be news that mobile games are a major market. As a lead localization manager, my team has three active projects — Clockmaker, Bermuda Adventures, and Solitaire Cruise — with a combined audience of one million daily users. Their localization is handled by one team: ours. A vendor translates the game texts, and we add them to the lockits, which are then loaded into the games. We have sprints every two weeks, but our lockits are updated every day. For as long as I can remember, we worked with Google Sheets. Everyone was comfortable and familiar with it. But at some point, the thought popped into our heads that there must be something better. When we went searching, we discovered Gridly, a localization platform. In this article, I'm going to talk about what made us go looking for alternatives to Google Sheets, what enticed us about Gridly, how we ensured a smooth transition for the entire team, and what the outcomes were.

It’s pretty obvious that localization affects player reviews. A bad translation can lead to bad reviews, and great work can, of course, win high praise from gamers. In turn, all of this feedback can be really useful. Reviews are important information sources to assess and improve the quality for any game localization professional.

BLEND, an all-in-one localization platform, today released its new analysis of the role of localization in the global gaming industry’s success.