Suddenly your inbox is filling up with updated privacy policy notices from every company you have ever offered your name or email to. It’s worth taking a look at what they say — you’ll be surprised how obvious most of it sounds. While large multinationals have hired a small army of specialists to gracefully implement said rules, small businesses are scrambling to grasp the scope and find the time. Mostly because, sometime mid-April, they first heard of this and realized it applies to any company possessing the data of an EU citizen.

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