Tag: personalization
Translation Reimagined With Hyper-Personalized Multilingual Content
Instead of merely translating sentences, multilingual content generation uses AI prompts to craft content that resonates with audiences as if it originated within their linguistic and cultural framework.
The Localization Landscape in 2025
Language technology company Phrase delves into the best ways to utilize AI for localization — advising companies to embrace partner ecosystems, scale personalization, adopt hyperautomation, and move localization into content production pipelines.
The Case for TMS Connectors in the Hyperpersonalization Era
Hyperpersonalization leads to better customer engagement, but few localization departments are currently prepared to achieve it. The authors argue that translation management system connectors can help by converging the multitude of platforms involved in multilingual content creation, translation, and publishing via orchestration.
NBA, Microsoft May Alter Global Sports Consumption
Marketing games for international venues, celebrating the Lunar New Year with Chinese characters on jerseys, or recruiting a global class of players, the National...
How To Scale Your Personalization Strategy & Go Global
Businesses of all shapes and sizes make major personalization blunders on a regular basis.
Although the spread and advancement of the internet has made large-scale...
Adobe announces a new, potentially horrifying level of personalization
How personal is too personal? We're looking at a world with full integration of all your data everywhere — a single, unified profile where every data point about your life inevitably interacts.