Tag: personalization

How To Scale Your Personalization Strategy & Go Global

Businesses of all shapes and sizes make major personalization blunders on a regular basis. Although the spread and advancement of the internet has made large-scale personalization easier from a technical standpoint, it hasn’t made it that much simpler. It still takes a lot of thought, research and careful execution. Whether you’re looking to sell products...

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Adobe announces a new, potentially horrifying level of personalization

How personal is too personal? We're looking at a world with full integration of all your data everywhere — a single, unified profile where every data point about your life inevitably interacts.

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