Tag: personalization

Spalding basketball in court

NBA, Microsoft May Alter Global Sports Consumption

Marketing games for international venues, celebrating the Lunar New Year with Chinese characters on jerseys, or recruiting a global class of players, the National...

How To Scale Your Personalization Strategy & Go Global

Businesses of all shapes and sizes make major personalization blunders on a regular basis. Although the spread and advancement of the internet has made large-scale...

Adobe announces a new, potentially horrifying level of personalization

How personal is too personal? We're looking at a world with full integration of all your data everywhere — a single, unified profile where every data point about your life inevitably interacts.