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Tag: personalization

NBA, Microsoft May Alter Global Sports Consumption

Marketing games for international venues, celebrating the Lunar New Year with Chinese characters on jerseys, or recruiting a global class of players, the National Basketball Association is no stranger to localizing its content. But deepening AI and machine learning technologies promise an approach to its global fan base like never before. The NBA announced in...

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How To Scale Your Personalization Strategy & Go Global

Businesses of all shapes and sizes make major personalization blunders on a regular basis. Although the spread and advancement of the internet has made large-scale personalization easier from a technical standpoint, it hasn’t made it that much simpler. It still takes a lot of thought, research and careful execution. Whether you’re looking to sell products...

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Adobe announces a new, potentially horrifying level of personalization

How personal is too personal? We're looking at a world with full integration of all your data everywhere — a single, unified profile where every data point about your life inevitably interacts.

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