Tag: Uber

Über? An Unterwhelming Understanding of Local Markets?

Uber has been banned in Berlin. Perhaps the offering should have used an umlaut (Über) to get across the idea of a superior user experience to locals (or at least to Heavy Metal fans), but that wouldn’t have solved the problem here. I use Uber all the time to get around San Francisco, and I love it. However,...

READ MORE...

How DO Startups "DO" Localization?

I asked the audience after my coffee, context and crapplications talk to the International Multilingual User Group  (IMUG) in San Jose, California recently, if anyone had any insights into how the booming startup scene in San Francisco and Silicon Valley approached the localization of products and services. The “how” and “why” of startup L10n, if you...

READ MORE...

Secured By miniOrange