Tag: Uber

Über? An Unterwhelming Understanding of Local Markets?

Uber has been banned in Berlin. Perhaps the offering should have used an umlaut (Über) to get across the idea of a superior user experience to...

How DO Startups "DO" Localization?

I asked the audience after my coffee, context and crapplications talk to the International Multilingual User Group  (IMUG) in San Jose, California recently, if anyone...