Taking Mobile Android Applications to Market: The Challenges

Really enjoyed this blog article by Andreas Constantinou Mobile Developer Economics: Taking Applications to Market. Excellent material, especially for Android apps development fans.

Look at the fourth challenge: Localization

“The lack of localised apps for non-English markets is exacerbated for Android. A search on AndroLib reveals that out of the approximately 60,000 apps on Android Market, there are only about 1,400 apps localised in Spanish and only 1,800 localised in French, as of early June 2010.”

Clearly tremendous opportunities all round. Of course, we’ve heard about challenges to mobile apps developers (Irish ones) somewhere before too…

Ultan Ó Broin
Ultan Ó Broin (@localization), is an independent UX consultant. With three decades of UX and L10n experience and outreach, he specializes in helping people ensure their global digital transformation makes sense culturally and also reflects how users behave locally. Any views expressed are his own. Especially the ones you agree with.


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