The Future For Local Startups Includes Globalization

Great article on TechCrunch called Global Or Die: Is There A Future For Local Startups? by Michael Arrington, featuring his friend Loic who writes about the necessity for startups to avoid the lure of focusing only on local markets. 

If you’re in the Internet business, then there’s some good advice for you. I particularly liked:

Create an application that lets your community translate the site by themselves

the way Facebook translated its site in many languages using an application where members could do inline translation and then vote when there was a discussion on the best term to use. This was a brilliant way to come back with high quality and fast translation. It also helps you have languages you would have not even thought of launching. Do not forget what it takes to maintain them though.

Hat tip: Shawna Wolverton

Ultan Ó Broin
Ultan Ó Broin (@localization), is an independent UX consultant. With three decades of UX and L10n experience and outreach, he specializes in helping people ensure their global digital transformation makes sense culturally and also reflects how users behave locally. Any views expressed are his own. Especially the ones you agree with.


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