When in Rome…

I recently visited Rome and spent a week checking out the shoe stores fantastic sights of the Imperial, Medieval, Renaissance and more recent times of that great city.

Sadly (?) when I inspected the McDonald’s near the Spanish Steps, I discovered the notorious McItaly burger was already no longer offered.

All this reminded me about the issue of ’Itanglese,’ the increasing use of English terms in mainstream Italian. Many (rightly) feel strongly about this development (by no means unique to Italian as the French or the Germans will tell you,) and some are taking positive steps to counteract it.

So, watch out for an article on the very subject of ‘Itanglese’ in a forthcoming edition of Multilingual!

Ultan Ó Broin
Ultan Ó Broin (@localization), is an independent UX consultant. With three decades of UX and L10n experience and outreach, he specializes in helping people ensure their global digital transformation makes sense culturally and also reflects how users behave locally. Any views expressed are his own. Especially the ones you agree with.


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