In its 21st year, The Web Globalization Report Card recognizes the world’s leading multilingual websites
Wikipedia was named the best global website, according to the latest edition of The Web Globalization Report Card, followed by Airbnb and Bosch.
“Wikipedia is one of the most linguistically diverse websites on the planet with content in more than 300 languages,” said report author John Yunker.
For 2025, Byte Level Research studied the websites of the 150 leading global brands across 14 industries. Websites were scored according to languages supported, global navigation, global and mobile website design, and localization.
Notable highlights include:
- Airbnb shines in its support for automatic translations, and illustrates best practices many other websites would be wise to emulate.
- As a group, these 25 websites support an average of 50 languages. Most websites support fewer than 10 languages.
- Companies like Bosch, Philips, Volvo, and Apple demonstrate that you can leverage global design templates to efficiently serve a mix of audiences around the world.
About the 2025 Web Globalization Report Card
Founded in 2000, Byte Level Research was the first company devoted to the art and science of web globalization. Byte Level Research benchmarks websites and mobile apps based on their global effectiveness — including languages, depth of local content, global consistency, and usability. The 2025 Web Globalization Report Card is the 21st edition of this report.
To learn more, please visit www.bytelevel.com.
