Acclaro and Phrase Create New Solutions Architect Role to Accelerate Clients’ Global Growth

• Expansion of strategic AI-focused partnership established in 2023
• New role is co-funded by translation and localization firms, Acclaro and Phrase
• Enabling high-growth businesses to succeed internationally through combining AI, technology, and expert-led localization services

Boston, MA – March 19, 2025 – Acclaro, a leading provider of technology-driven language services, and Phrase, a world leader in AI-led translation technology, today announced a new milestone in their AI-focused strategic partnership, with the creation of a co-funded Solutions Architect role.

The shared Solutions Architect will help companies to succeed internationally, by bridging Acclaro’s expert language services and Phrase’s intelligent language platform.  With a focus on solution design, technical enablement, and workflow optimization, this role will ensure that joint clients maximize the value of their localization programs—aligning technology, AI-driven automation, and human expertise for global success.

This initiative underscores the deep collaboration between the two translation and localization companies and their commitment to delivering seamless, scalable, and technology-forward solutions for high-growth global businesses.

“The partnership between Acclaro and Phrase is built on a shared vision for the future of localization—where technology and expert services combine to help businesses scale effortlessly in global markets,” said Russell Haworth, CEO of Acclaro. “By co-investing in this role, we are ensuring that our joint customers receive unparalleled support, strategic guidance, and best-in-class localization solutions tailored to their growth ambitions.”

This initiative is a natural next step in the long-standing collaboration between Acclaro and Phrase, which has helped several companies worldwide to accelerate their localization efforts. The Solutions Architect will work closely with shared clients to refine and optimize localization strategies, ensuring that AI-driven workflows and human expertise are seamlessly integrated to drive efficiency, quality, and market impact.

“At Phrase, we are committed to building an open and collaborative language ecosystem where technology and services work in perfect harmony.” said Georg Ell, CEO of Phrase. “Our strong partnership with Acclaro is a prime example of how we can bring this vision to life—combining our intelligent multi-lingual technology platform with Acclaro’s language expertise to help businesses create, manage, and scale multilingual content more efficiently.  This new Solutions Architect role will ensure our joint customers get the strategic and technical support they need to expand their global reach with confidence.”

“Acclaro’s partnership with Phrase has been instrumental in helping us navigate the complexities of global expansion,” said Liz Lopaki, Senior Localization Manager at Braze. “Their close collaboration ensures that we have the right mix of technology, automation, and human insight to scale our localization efforts with precision and speed.”  

With this latest investment, Acclaro and Phrase reaffirm their commitment to breaking down localization silos, enabling greater interoperability between technology and services, and pioneering new approaches to translation quality, efficiency, and governance in the industry.