Across thinks large

Do you remember the vehicle ad campaign in the early sixties “Think Small”? It was a great campaign to catch the American market’s eye for the tiny Volkswagen Beetle. And it worked. VW Beetles may be small, but the company is anything but that. With nearly 10% of the global automobile market and 49 production sites, Volkswagen produces Audi, Bentley, Bugatti, Lamborghini, SEAT and Skoda in addition to the VW line.

Along comes Across. With their Language Server, Across is making major inroads in the market as an independent technology provider, just when we thought that was a difficult thing to do. And a major inroad was announced last week: Volkswagen is going to implement Language Server from Across Systems, GmbH.

Just three years ago, we received press releases about how TRADOS was being used at VW and now VW is changing over. Is this a blip on the screen? An anomaly? Judging by other recent announcements from Across, I think not. They are evidently thinking large.


Donna Parrish
Publisher of MultiLingual, Donna Parrish is also co-organizer of the LocWorld conferences. Coming into the language industry from a background of mathematics and computer programming, she has an appreciation for the wizardry of language technology and an awe for linguists.

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