Across thinks large

Do you remember the vehicle ad campaign in the early sixties “Think Small”? It was a great campaign to catch the American market’s eye for the tiny Volkswagen Beetle. And it worked. VW Beetles may be small, but the company is anything but that. With nearly 10% of the global automobile market and 49 production sites, Volkswagen produces Audi, Bentley, Bugatti, Lamborghini, SEAT and Skoda in addition to the VW line.

Along comes Across. With their Language Server, Across is making major inroads in the market as an independent technology provider, just when we thought that was a difficult thing to do. And a major inroad was announced last week: Volkswagen is going to implement Language Server from Across Systems, GmbH.

Just three years ago, we received press releases about how TRADOS was being used at VW and now VW is changing over. Is this a blip on the screen? An anomaly? Judging by other recent announcements from Across, I think not. They are evidently thinking large.

Marjolein Groot Nibbelink
Marjolein realized early on that the Netherlands was too small for her. After traveling to 30+ countries over the span of 10 years she moved to the United States in 2014. She holds a degree in Communication from the University of Rotterdam and has long had an affinity for creative writing.


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